Mercedes Benz Brand Evolution and History

Mercedes-Benz is a multinational division of the German getr Daimler AG, and the brand is accustomd for extravagance elevator cable railcars, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Baden-Wurttemberg, Germany Mercedes-Benz has been make buses since 1895 in Mannheim in Germany. Since 1995, the brand of Mercedes-Benz buses and coaches is low the umbrella of EvoBus GmbH, belonging 100% to the Daimler AG.The German luxury car-manufacturer has been almost for more than a century, having elegantly drifted the both smooth and rough curves of auto history. Responsible for the mod internal combustion engines genesis, the fathers of the Mercedes-Benz brand practic entirelyy invented the automobile. many divisions ago when mahogany canes and high-top hats were the reddentual(prenominal) fashion and social prominence state manpowerts, two men by the clears of Karl Benz and Gottlieb Daimler were busy freeing the humans from horse-powered transpor tation.The 1886 archetype of the modern engine, their device was not a result of team- mould but of independent and synchronous enquiry and development. Although both lived in S extincthern Germany, they never truly met if historical accounts argon to be believed. Despite the decent plow of the two engineers contribution to the development of the four-stroke gun engine, it was Gottlieb Daimler who garnered more attention that would eventually lead to terra firma-spread fame. side by side(p) Daimlers conquestful results in racing, a wealthy Austrian chore man by the name of Emil Jellinek became fire in the Unterturkheim-built cars. Daimler and his chief-engineer, Wilhelm Maybachs work had pleased Jellinek to the extent of him come near the two with a business proposal a large number of cars would be ordered in exchange to a name change from Daimler to Mercedes Jellinek daughters name and the right to alter the cars casts as well as the right to re parcel out the fomites in approximately European countries, including Austria, France and Belgium.Despite having been widely criticized for alleged forced practice session and violation of human rights during the Second World War, Mercedes Benz wee-wee been successful at building an automotive empire, powerfully supported by some of the lodges far-from-av termge clients, such as state leaders, media moguls and ridiculously rich families. Mercedes Benz have fashion known particularly for their limousines, most of which can be seen in most movies ever since the Lumiere br otherwises became famous for their little aim called cinematography.As if outstanding product quality and world fame werent enough, the Mercedes Benz team has besides fathered tons of innovations, many of them targeting the primary four-cylinder engine. After marking a saucy era in mechanical supercharging technology, Mercedes went on to cross new borders through the release of new engineering concepts and aim breaking designs. The BlueTec system unveiled in 2005 was real with only angiotensin-converting enzyme though in sound judgment cutting CO2 emissions, achievement made practical through the use of SCR (Selective Catalytic Reduction).Two other notable events occurred the same year with the release of the A 200 Turbo engine for the A-Klasse and the organic-looking Bionic concept. Market Shares of Mercedes on 07-2013 Betting big on the Indian automobile market, German luxury car maker Mercedes Benz is aiming for a paradigm digit increment this year The beau monde interchange 7,138 units last year, Mercedes Benz India Director (Sales and Network development) Boris Fitz said. During the offset quarter of this calendar year, the party sold 2,009 units, he said.However, he declined to reveal the number of units that Mercedes Benz has planned to sell in India. Stating that Mercedes Benz was bullish about the Indian market, he said the company was investing Rs 250 crore towards capacity blowup plan s at its Pune plant. The company is doubling capacity from 10,000 units per year at present to 20,000 units per year. Mercedes Benz on Thursday introduced the diesel interpreting on its compact hatchback B Class at Rs 22. 60 lakh ex-showroom Mumbai.Having already sold 500 units of B Class gas pedal since its launch nine months back, Mercedes Benz expects the diesel confused to outgo petrol variants in the coming months and lead the double digit growth in 2013, for the luxury carmaker. Eberhard Kern, MD & CEO, Mercedes Benz India told ET that despite the changing fuel price equation, the customers are still demanding diesel cars. In our portfolio where diesel variant is available, it constitutes 80% of our total gross sales with petrol making up for 20% with the B Class as well we are expecting the same.Daimler India Commercial Vehicles Pvt Ltd (DICV) announces that Mercedes Benz bus division lead be integrated with it. Previously the bus business was handled by Mercedes Benz India Private Ltd (MBIL) located out of Pune. Daimler sees the Indian market as one with increasing potential. However, the extravagance Coach segment is still very low-pitched in comparison to the total market. While MB India has sold more than 300 buses since 2008, Volvo Buses sold 700 units in 2012 alone (Volvo entered the Indian bus market in 2001). DICV will now handle the marketing, sales & after-sales of Mercedes-Benz Buses. armed service will be taken up by select dealers of BharatBenz. Initially only 7 dealers, on with 2 existing dealers who have been servicing MB buses, will handle the servicing requirements for these buses. Bus manufacture will continue at MB Indias Pune pulverization for some more period. Eventually, manufacturing will shift to DICVs manufacturing plant at Oragadam, near Chennai. Growth pace The ingenious luxury car manufacturer Mercedes-Benz inform witnessing a pregnant rise in sales volume over the past quarter of 2012.The company was pleased to announce that there had been a monumental 5. 3% growth in the sales. Mercedes with its growing genius over the past few decades has made it one of the most powerful in the automobile industry. pickings into consideration the overall major drop in the Indian LCV automobile industry, this can be describe as huge success. Over the course of a few years, Mercedes has dazzled the imaginations of car lovers and enthusiasts by entranceway ingenious and fire cars, ideas and concepts and rolled out some of most powerful four-wheeled machinery there is.Mercedes is a brand looked up to for its superiorly performing and luxurious cars. This may the cause of such a massive gain in the companys sales. Mercedes Benz production plants all over the country have begun ramping up car production poem for the expected profit from this substantial rise. Mercedes is planning to optimistically envisage double-digit growth numbers over the next six months. The German car manufacturer has enthusiast ically developed several exciting designs to be rolled out this year and car enthusiasts are extremely interested in what theyre going to be.This enthusiasm may have been what triped a healthy growth of over 5% in the past three months. The manufacturer believes it is capable of incentive much more growth in the companys sales in some time and they would try to enhance the overall quality of products. They should be able to easily capture their expected double-digits growth rates. Mercedes seems to be very optimistic at this radical and expects to beat the industry by its uniqueness and exponent to touch the very visions of enthusiasts around the world.The crowd expects even more from the company, and Mercedes has the type of people who wont give up until they achieve the most of it. Theyre building on towards a better incoming for the company as well as consumers of LCVs in the Indian market. CHAPTER 2 Founder profile Karl Friedrich Benz (helpinfo) (November 25, 1844 April 4, 1929) was a German engine designer and car engineer, mostly regarded as the inventor of the petrol-powered automobile, and together with Bertha Benz pioneering founder of the automobile manufacturer Mercedes-Benz.Other German contemporaries, Gottlieb Daimler and Wilhelm Maybach working as partners, also worked on similar types of inventions, without knowledge of the work of the other, but Benz unpatterned his work startle, and, subsequently seeming(a)ed all the processes that made the internal combustion enginefeasible for use in an automobile. In 1879, his first of all engine patent was granted to him, and in 1886, Benz was granted a patent for his first automobile. In 1871, at the age of twenty-seven, Karl Benz conjugated August Ritter in launching the Iron foundry and Mechanical Workshop in Mannheim, ulterior renamed manumanufacturing plant for Machines for Sheet-metal Working.The enterprises first year went very badly. Ritter turned out to be un sure, and the businesss tools were impounded. The difficulty was overcome when Benzs fiancee, Bertha toll taker, bought out Ritters share in the company using her dowry. On July 20, 1872, Karl Benz and Bertha Ringer married. They had five children Eugen (1873), Richard (1874), Clara (1877), Thilde (1882), and Ellen (1890). Despite the business misfortunes, Karl Benz led in the development of new engines in the early factory he and his wife owned. To get more revenues, in 1878 he began to work on new patents. basic, he concentrated all his efforts on creating a reliable petrol two-stroke engine. Benz finished his two-stroke engine on declination 31, 1878, New Years Eve, and was granted a patent for it in 1879. Karl Benz showed his real genius, however, through his successive inventions registered while purpose what would become the production standard for his two-stroke engine. Benz soon patent the speed regulation system, the ignition using sparks with battery, the spark plug, the carburetor, the clutch, the gear shift, and the water radiator.Product Profile The worlds first motorised bus was built in Germany by Karl Benz in 1895, some years before Gottlieb Daimler also started to build and sell buses in Germany as well. By 1898 both Karl Benz and Gottlieb Daimler, then rivals, were exporting their buses to Wales and England. Soon Daimler products were sold in the British Empire in a league with the British company Milnes. Milnes-Daimler developed a double-decker in 1902 and provided a bus for the first motorised bus service in the get together Kingdom the following year.Though the company met success in selling buses throughout the British Empire, the partnership between Daimler and Milnes had to be undone due to the First World War Due to economic hardships in the early 1900s, Daimler Motoren Gesellschaft and Benz & Cie. merged into one company in 1926, two years after both companies subscribe an agreement of mutual interest. Thus, Daimler-Benz AG (also known as Mercedes-Benz) was formed. In the next year, the company presented its first combine bus range. By that time emphasis was disposed(p) to diesel engines (as opposed to petrol engines) for commercial vehicles.In 1951 Mercedes-Benz unveiled its first bus specifically designed for bus operation (and not derived from a lorry, as was the case of the other buses produced by the company until then) the O6600 H. This 11-metre-long vehicle was equipped with a six-cylinder, transverse-mounted rear engine delivering cxlv hp, a lower frame than its predecessors, and an electric shifter system. In 1954 Mercedes-Benz unveiled its first semi-integral bus the O321 H. The semi-integral design meant a reduction in weight, improvements in stability and body resistance.The O321 H also was the first to take coil springs in the front-axle suspension. This 9. 2-metre-long vehicle (a 10. 9-metre version was later unveiled) also featured a rear-mounted engine. The first version was available with an output of 110 hp, and a later optional 126-hp version was made available. More than 30,000 units of the O321 H complete bus and its platform were sold around the world, a mark which places it as the best-selling bus of its time and, until today, one of the most successful models by Mercedes-Benz.