Review on The Pursuit of Happyness Essay

The Pursuit of Happyness is a very moving film about a man and his quest for a better life. It is an inspiring case study of how many of the elements of happiness work together from relationships, to poverty, to positive mental attitude and determination. The movie is based on the true story of Chris Gardener, a struggling entrepreneur in 1980s San Francisco, with one driving ambition- to be a good father to his son. He tries to improve the family financial situation by purchasing and selling medical equipment, but the investment does not work out and the family sinks further into poverty. He sees his chance to make good after admiring a sports car on the street in the business district, where all the people seem happy. The car owner tells Chris he is a stock broker and anyone who is good with numbers and with people can be successful as a stock broker- even without a college degree. Chris uses his people skills and demonstrates the value of good relationships to get a chance at an internship where he must compete with 20 other candidates for 6 months for one paid position. His wife leaves him, he loses his apartment, bank accounts, credit cards, and has to spend time in jail, but all through it he is dedicated to keeping his son and pursuing his dream. The title, Pursuit of Happyness spelled with a y,comes from some graffiti at the daycare center and is also a reference to an essay written by a biracial man in the US shortly after the Declaration of Independence by Thomas Jefferson. The movie is beautifully acted by Will Smith and well written. It shows how people without money are often victimized and bullied by those who do have money and power. Yet Chris Gardener repeatedly demonstrates the importance of good relationships even with people who treat him badly. He shows the importance of knowing his strengths and using them, even in unconventional ways. His optimism turns into dogged determination as he demonstrates incredible persistence and creativity in his pursuit of happiness. The realism and emotional punch of the Christopher Gardner story makes this a moving and inspiring drama. Whether you are inspired to be grateful for your own circumstances or by the value of grace and determination, this movie is sure to show you something about happiness- its importance and how to get it. The Pursuit of Happyness teaches us a lot about the importance of virtues and strengths in our happy lives.

Martin Brass Case Analysis

Martin Brass Company Unless Tom Fuller, Vice President of Manufacturing for Martin Brass, can not quickly find an answer for the conflict brewing between Harry Smith and Jim Jones, the whole department will not only fall behind schedule, but they will also lose synergy within the company. The most acceptable undersired outcome would be that if Jim Jones does have to leave the company, he does so in good terms because of his business brought to the company from the local school board.The management decision variable would be to have both Jim Jones and Harry Smith work out their differences and begin a new relationship in which both employees feel comfortable and happy, this also includes them both working more efficiently, effectively, and professionally with each other. Tom Fuller has been placed in the difficult situation in handling the ongoing dispute between two of his employees, Harry Smith and Jim Jones. Harry Smith (Supervisor of the Maintenance Department) is the boss of Jim Jones (Foreman of the Maintenance Department).Jim Jones is a hardworking employee who has been in the organization for 19 years, his problem with Harry is that he feels that he has been abused and humiliated by Harry. Harry has screamed at him in front of other employees and has had Jim’s employees come directly to himself for some small issues that should have went through Jim. This of course throws off the synergy through the whole department, and when Harry embarrasses Jim by yelling at him in front of the whole department, Jim feels that it is very difficult to maintain discipline around the workplace. Jim quoted that, â€Å"I just can’t stand it any longer.The man wont give me any latitude at all. He wont let me think for myself. Everything I do is wrong†. Although Jim wants to stay at Martin Brass, if things do not shape up he will find another job where his contribution will be more appreciated. Jim wants Harry to appreciate and respect the work that he d oes as chairman of the School Board and be more appreciative of his work Harry of course has a different side of the story, his 26 years within the organization has given him a position in which he holds his own department and has the power to run it how he sees fit.Harry feels that Jim spends so much time thinking about his role as chairman of the school board that he loses track of what is really important- getting the job done at Martin Brass. Harry has a situation in which the saying, â€Å"if you treat a man like an s. o. b. , he will act like an s. o. b. ,† Harry stated that he leaves work to fulfil projects with the school board, which is fine, but never lets Harry know when he is leaving. When he is at work he stops by Harry’s office nine or ten times a day for his approval or advice on a situation which annoys Harry.Harry explains that he can not depend on Jim in emergencies and has tried to talk to him about the problems but he has given him no real answers. Harry wants Jim to perform on the job. He needs to know that he can rely on Jim. We should note that Harry has had many problems with members in the organization before, forcing the man who had Jim’s job to quit after a few years. The desired outcome is for Tom Fuller to come up with a way that both of these men can put their differences aside and come together in the office.Tom Fuller interviewed another foreman â€Å"Jim Sprout† who knew the men very well. He was able to provide Tom with useful information, bringing up a lot of points that would favor Jim’s arguments. It looks like Harry is a problem in the top management staff because he has very poor managerial skills. This is probably due to the fact that in most of his previous work he has not had many people actually working with him. Giving him less control to run everything exactly the way that Harry wants to.Harry is a valuable asset to the company that cannot be lost, however when faced with projects that require teamwork and cooperation from others he has to learn to deal with his management in a more ethical way. Working through the course â€Å"The Management Process† at Juniata College, I was able to learn that synergy is more important to a company than many people think. Harry Smith needs to show his employees more respect, appreciation, and treat them with more equality. This is why I suggest that Tom Fuller should insist that Harry take a few management courses to better handle situations with employees.Tom Fuller should also request that Jim Jones puts more effort into his work at Martin Brass. Tom Fuller should not suggest that Jim Jones leaves his position as Chairman of the School Board, he should let him know that he respects and admires the work that he does for the school, but he should sternly remind him that his first priority needs to be Martin Brass, if he can not accept this proposal, Tom Fuller should suggest that Jim Jones parts from the company, alt hough he must do this on good terms so that the school board continues cooperation with Martin Brass.There are some costs to this issue, for one the company will have to help Harry pay for these classes, however this is an expense that must me made to improve the company as a whole. Another cost could be losing Jim Jones, but the company could also find another Foreman, we however can’t lose Jim’s cooperation through the school boards business. If we can keep Jim Jones in the company and Harry takes the classes, many major benefits will immediately be seen throughout the company; synergy will be improved, efficiency will improve as well, and the maintenance department will be as productive as it has ever been.It is obvious that the task of being Chairman of the School Board and Foreman of the maintenance department is very time consuming in difficult. Jim needs to put more effort towards Martin Brass and needs to get more rest in order to perform both jobs. If he canno t the company will settle with the UDO and leave him and Martin Brass on good terms. Regardless of the outcome of Jim Jones, Harry Smith will still take the management classes, due to his numerous incidents with employees in the past.The pros of this idea include improving; efficiency, productivity, synergy, and most importantly improving the relationships that have been damaged within the Martin Brass Company. The comparison between the MDV and the UDO is clear, if possible we would love to have Jim Jones stay with the company, but if he is unable to balance the work of Martin Brass and the Chairman position of the School Board, Tom Fuller will have to let him go. No matter Jim’s outcome though Harry will take classes or receive professional mentorship on the handling of his employees.

Confidentiality Essay Example | Topics and Well Written Essays - 750 words

Confidentiality - Essay Example This paper will aim at explaining the importance of maintaining confidentiality in secrets, operations and information basing on information provided by the two investigative reporters in their book. In ‘Top secret America’, the authors provide a list of investigative articles that describe the growth of secret intelligence in the United states after the 9/11 attacks. The book provides a three part series that explains on thousands of companies that work get to work on issues revolving homeland security, intelligence and counterterrorism (Priest & Arkin 5). The book presents the highly secretive world of America’s intelligence that few know about their existence, running costs and operations. The work conducted by these organizations gets highly classified, and the public lacks an idea of what processes get conducted. The high level of confidentiality by the ‘secret American world’ has had its benefits to the country in regards to war against terror. The two investigative journalists, who are also the authors of the book, provide evidence on their frustrations in tracing code names, acronyms without explanation and buildings without addresses (Priest & Arkin 189). In their book, Arkin and Priest reveal of another parallel world existing in America consisting of thousands of federal agencies, private companies and individuals doing ‘top secret work’. They reveal of increased spending on counter terrorism, which does not get accurately accounted for by the federal government (Priest & Arkin 223). The secret work of these agencies gets aimed at protecting the country from potential terror threats. Placing confidentiality in the operations of these agencies is necessary in keeping information regarding military actions and decisions secret from potential enemies. This helps the forces to secretly plan on attacks and detect threats without getting suspected. Maintaining a high level of secrecy and confidentiality also he lps the joint special operations command-JSOC, in their target military operations and reconnaissance. In the book, the authors explain the development of the JSOC into a lethal force and highly secretive command which conduct much work than the CIA currently (Priest & Arkin, 98). According to work conducted by Priest, the author describes JSOC as a force that gets to shape the universe in undetectable ways. Due to its highly secretive stature, the command conduct target military operations such as the one that got to kill Osama Bin Laden. The high level of secrecy maintained in these organizations is vital in alienating target terror threats. This helps the country in fighting against terrorism. The JSOC has turned out into a lethal arm of the military due to the little information that gets shared or is available about it. The high level of secrecy maintained by the JSOC has resulted in people getting curious over this mysterious organization. The high level of confidentiality tho ugh, has also served to assist the country inn getting rid of its enemies since the 9/11 attacks and keeping the country safe (Priest & Arkins 258). The success of the JSOC has resulted from few people knowing about its operations. As a result of its obscurity, the JSOC has got to not only carry out operations in countries that America is at war against but also other states around the globe. From the

Your an army commander. what three areas would would determin if Essay

Your an army commander. what three areas would would determin if soldiers are worthy of reinlistment. of those three areas what would the standard be for all three - Essay Example These include the following: Soldiers must meet the army standard of physical fitness, which is a minimum of 180 and a maximum of 300. Being in the army requires one to be capable of handling the physical rigors that accompany that lone of work (Hamilton 31). I would place great emphasis on physical fitness because for one to â€Å"survive† in the army it is highly recommended that they possess the capability to keep up with conditions and remain agile and mobile throughout. If someone is not fit he/she should not be in the army. There is no definite standard when it comes to career advancement, provided one is willing and ready to learn new things. For me however, I would not consider anybody without a diploma for a position in the army. Nowadays, being a soldier is not enough. Soldiers are usually encouraged to start and build other careers through which they can grow personally and professionally. This is why in most armies there are soldiers who also serve as doctors, nurses, engineers and professional and important roles. It is not enough for one to be able to load a gun and shoot, or fight and kill. Intelligence must be demonstrated, and an ability to think logically and make decisions may save a lot of lives (Hamilton 35). If anybody wants to join the army he/she should be clear thinking and reasonable. As a commander, I would feel honored to have soldiers who are both intelligent and disciplined serving under me. As a result of this, I would not think twice about enlisting a young person who has a ye arning for knowledge and combat. This, too, has no definite standard, but potential recruits must demonstrate confidence in whatever they do. For example, it is important to remain calm, level-headed and reasonable when confronted with difficult situations. This calls for coming up with the best and most logical decisions when they

Muscular Distrophy Essay Example | Topics and Well Written Essays - 1500 words

Muscular Distrophy - Essay Example The National Institute of Neurological Disorders and Stroke (NINDS) has defined muscular dystrophies (MD) as â€Å"a group of more than 30 genetic diseases characterized by progressive weakness and degeneration of the skeletal muscles that control movement. Some forms of MD are seen in infancy or childhood, while others may not appear until middle age or later. The disorders differ in terms of the distribution and extent of muscle weakness (some forms of MD also affect cardiac muscle), age of onset, rate of progression, and pattern of inheritance† (NINDS, 2010, par. 3). There are various types with corresponding clinical manifestations and therapy for MDs. In this regard, the essay aims to compare and contrast, one particular type, the Duchenne MD with another type, the Facioscapulohumeral MD. The causes, pathology and treatment would be discussed and evaluated in light of the two identified MDs. The Duchenne MD is considered the most common form of MD afflicting children, identified to occur in 1 out of 3,500 live male births (London, et.al. 2007, 1791). This type of MD, likewise known as pseudohyperthophy â€Å"refers to enlargement of muscles as a result of their infiltration with fatty tissue† (London, et.al. 2007, 1791). The disorder usually appears within the first three to four years of the child’s development. In a research conducted by Bogdanovich, et.al. (2005), the authors averred that â€Å"DMD is characterized by progressive and severe muscle loss that leads to loss of ambulation, with those affected often becoming wheelchair dependent toward the end of the first decade of life. The disease is caused by mutations in the DMD gene resulting in quantitative and/or qualitative disturbances in expression of the gene product, dystrophin† (par. 1). The symptoms for Duchenne MD include any or a combination of the following: â€Å"fatigue, mental retardation (possible, but does not worsen over time), muscle weakness, and

Valuation Research Paper Example | Topics and Well Written Essays - 1750 words

Valuation - Research Paper Example In 2011, Coca-Cola was also recognized as the most valuable brand in the world on the basis of Interbrand’s best global brand. Pepsi Corporation Pepsi Corporation is another American based multinational enterprise that operates in the food and beverage industry. Headquarter of Pepsi is in Purchase, New York. The company was formed in 1965 and since that time it has expanded its brands to more than 200 countries. Pepsi is the fifth largest food and beverage company in the world in terms of total revenue however in the North American region it is the largest company. There are more than 285 thousand employees working for Pepsi around the world. INDUSTRY ANALYSIS Food and beverage industry includes food production, distribution, retailing and catering of food and beverages. The total value of this industry in the year 2008 was $5.7 trillion. The growth rate of the industry is expected to increase at a CAGR of 3.5% and it is estimated that the total value of this industry would re ach up to $7 trillion by the end of 2014 (IMAP, 4). As other industry suffered because of financial crisis, food and beverage industry was also one of the victims of recession. ... Cola Corporation is considered to be the seventh most important company in the industry with total revenue of $31.9 billion and net income of $5.8 billion. The industry is lead by Nestle with total revenue of $101.8 billion which has grown by 13.5% in 2010 from 2009. The net profit of Nestle in 2010 was $16.7 billion. Other important players in the market are Bunge ltd, Unilever Archer-Daniels Midland Kraft Foods Tyson Foods Mars Inc Kirin Holdings etc. The future of this industry is bright as the economy is currently recovering from recession and many companies are planning to expand their businesses and acquire firms in the industry. Pepsi acquired a Brazilian based coconut water manufacturer company, Amacoco Nordeste while minority shares of Zico LLC were bought by Coca Cola thus reflecting potential in the industry. S&P 500 and Dow Jones US indexes indicate that the industry would grow with the passage of time as it is reflected in the following graph. (Source: IMAP, 4) FINANCIAL ANALYSIS Financial Highlights of Coca-Cola The revenues of Coca Cola Company have increased in 2010 from 2009 by 13% which has helped the company in improving its profitability considerably by 73%. The revenues of the company although decreased in 2009 in comparison to 2008 but still the company was able to generate 18% more profits than 2008 which reflected that the company was able to cut off several expenses and costs. In addition to this, the earning per share of the company has been increasing with an increasing rate since 2008. Earning per share increased by 18% in 2009 and then it increased by 74% in 2010 reflecting positive future of the company. 2010 Change in % 2009 Change in % 2008 Revenues 35,119 13% 30,990 -3% 31,944 Operating Profit 8,449 3% 8,231 -3% 8,446 Net Profit 11,809

Creating an Online Interactive Tutorial to Assist Teachers for Literature review

Creating an Online Interactive Tutorial to Assist Teachers for Tutoring the A-Level computing Curriculum of Database Concepts - Literature review Example Furthermore, the style and strategy of teaching changes by the Professors according to the need of the syllabus of diverse courses and assessment examination transforms as well (Blue Tutors, 2010). Particularly from the different courses of the ‘A’ level, Computer Science is one of the courses that has absolutely diverse syllabus of the other courses, moreover, there are diverse methods of assessment criteria of computer science subjects. The database design concepts are the core part of the computer science subject as they are more commonly used in our professional life. Mainly, the document discuses Database Design, a topic of computer science chosen for development of an Online Interactive Tutorial to assist the teachers for tutoring the A Level computing curriculum of Database concepts. The document discusses the reasons for selection of topics, the strategies that are undertaken by the teachers to teach the computer courses, the syllabus and assessment criteria carr ied out by AQA (past examination paper and reports), the difficulties faced by students and common mistakes by the students in exams. The document presents the reviews on the traditional and existing methods to teach the topic of Database Design, identifies the problems in the existing teaching methods, specific problematic areas for students in database modelling, the requirement specifications for development of Online Tutorial to assist the teachers to educate the students regarding the database concepts. The main objective of the document is to identify a new teaching mechanism that would help the teachers to instruct the learners regarding the computer science topic of the database design subject in an effective manner. So that the students would be able recognize and categorize their mistakes through the use of the tutorial. Topic Selection The Database concepts are a vital part of the computing science curriculum. A database can only be useful if it has been developed on a go od data model. A database model is a graphical representation of the user requirement for the development of the database and mapping the graphical form of a combination of tables employed in a physical database system. In terms of teaching, the database normalisation is one of the difficult and critical topics in the database concepts for the students of ‘A’ level. The most of the problems of poor data quality arise as the result of inappropriate design include redundant data and anomalies. The major goals of a normalized database design include elimination of redundant and inconsistent data, uncomplicated representation of information, elimination of insert, update and delete anomalies. Due to the fact, the topic of database normalisation becomes the most critical topic in the database design because the quality of data is dependent on the quality of database normalisation process (Mannino, 2006). The process of database normalisation is difficult not only for the stu dents of ‘A’ level, but the teachers also face difficulties to instruct the different normalisation forms. The students understand the underlying concepts of the normalisation process including the 1NF, 2NF, 3NF, 4NF and 5NF, however, when they have been given a scenario mostly students mess up with implementing and converting the database tables from one Normal form to another. Usually the students

Assess why government intervention to ensure equlity of opportunity Thesis

Assess why government intervention to ensure equlity of opportunity was historically necessary to correct tremendous injustices - Thesis Example The policy of slavery could only be cured by the policy of civil rights to rectify the injustice of what it is to live in a country without having the rights of citizenship. Where social structures fail, it is the responsibility of the government to lead the people out of the darkness of immoral and unethical behavior. According to Spalding (2007) â€Å"John Adams opposed slavery his entire life as a "foul contagion in the human character" and "an evil of colossal magnitude." James Madison called it "the most oppressive dominion ever exercised by man over man†. Many of those in the beginnings of the country who helped to shape its ideology did not agree with the idea of oppressing people. The idea of breaking from European structures of law that denied some while allowing corruption to flourish and enhance the lives of the elite was a defining element of creating the New World. The idea that slavery was a part of this New World was incongruous to the ideas upon which the nation was being built. This is not an opinion that is universal and there are those that believe that the practice of slavery in the United States was merely a continuation of economic policies that had existed since ancient times. There is some truth to this assertion, but the opinion asserted by D’Souza takes the argument too far. D’Souza (1995) suggests that the idea that grew within the United States was subversive and expresses an undeserved disgust with the concept of slavery suggests that slavery should still be an accepted idea. What should be recognized is that a heinous practice that had been a part of many cultures across the world was finally identified for its inhumanity as the ideologies of the United States began to influence it and other cultures to change the perception of slavery. Whether we turn to the declarations of the past, or to the professions of the present, the conduct of the nation seems equally hideous and revolting. America is false to the

Cone Essay Example | Topics and Well Written Essays - 2000 words - 1

Cone - Essay Example Although conclusive comparison data was not obtained, it was discovered that the blue carpet samples produced the maximum damage. Fire hazards are a stark reality in the modern world due to the use of multifarious natural and synthetic construction materials. Evaluation of such materials is therefore of utmost importance to design a fire safety protocol for a prospective new construction as well as for the evaluation of preexisting buildings and materials. The flammability of a material depends upon its chemical composition and the availability of oxygen. Post-fire investigations also need some analytical tool for the forensic investigation to evaluate the extent as well as the cause of damage due to fire. Cone calorimeter is presently considered the best technological tool available for the evaluation and assessment of any material’s reaction to fire. In any physical or chemical reaction if the elements being used up and the products obtained if measured can yield pertinent data about the properties of the substance under study. Cone calorimetry similarly employs the principle of oxygen consumption to determine the net heat of combustion of any organic material. In this experiment, a Cone calorimeter was used to determine the net heat of combustion of three experimental materials – ‘Blue Carpet, Green Carpet and Underlay2’ Based upon the above principle, three materials, a piece of Blue carpet, Green carpet and an Underlay were selected for evaluation of various parameters like the heat of combustion, ignition time and the amounts of carbon dioxide, carbon monoxide and smoke produced. The heat released during combustion of a measured weight piece of any of the above three materials was determined by measuring the amount of oxygen consumed in burning the product in a specified period of time. The Cone Calorimeter is a specialized apparatus which consists of a radiant heater in the shape of a cone. The specimen to be tested is set on

Hockey .vs. football Essay Example for Free

Hockey .vs. football Essay Football and hockey are two sports, which are similar in objective, but very different in their rules and guidelines. In each of these major sports there are rules and guidelines that the players must follow. The topics that will be covered are the weight differences between the players in football and hockey, the use of Creatine Monohydrate, and last the equipment restrictions. This first paragraph will discuss the weight difference between the players in the NFL (football) and the NHL (hockey). Although there is no written rule as to how much a player can weigh in either of the sports, there is the unwritten rule that the players and coaches follow. The average hockey player weighs about 185 pounds. The average weight of a full NHL hockey team consisting of 24 players is about 4,500 lbs. Coaches in the NHL do not want their players too weigh more than 200 though because as Mike Milbury the coach of the New York Islanders put it when a player is as big as a football player (approx. 250 lbs. ). It is harder for a player to move quickly and elude an upcoming check. In the NFL, it is the opposite of the NHL. The coaches dont want their players too weigh less than 200 pounds. The Punter/Kicker is the only position that it doesnt really matter what the weight of player is. On average the weight of a NFL player is 250 lbs. The average team consisting of 48 players weighs about 12,000 lbs. This paragraph talks about a very controversial substance that is used by millions of people around the world. This wonder drug, which is not really a drug, but a natural occurring substance in the human body is called Creatine Monohydrate. This substance was used in the NFL until 2 years ago when the governing board of the NFL ruled that Creatine is a steroid type substance that gives the athlete using it a substantial edge in quickness, strength, and endurance over the players who choose not to use it. If a player is caught using the substance he will be suspended for the same amount of time, as he would be if he were using the real anabolic steroids. Yet the NHLs board of governors has not even voted upon this same substance. It is a proven fact that the NHL players using Creatine have gained on average 15 ? 20 pounds of muscle in as little as 2. 5 months. The players have also been injured less when using the substance. This last paragraph will talk about the equipment restrictions between the NHL and the NFL. Hockey has a lot of restrictions that the players must follow. Each piece of equipment worn has a size restriction on it. Goalies are watched more carefully than the players are because last year in the NHL the goals a game average went from 7. 5 to 5. The NHL did an investigation and found out that some goalie equipment was almost twice as big as it was when they last did an investigation in the early 90s. If a player is caught breaking the rules on equipment size, he will receive a 2-minute penalty. If the player is a repeat offender he can receive (fourth infraction) a 1 game suspension. The NFL does not have any equipment restrictions as of right now. The reason for this is because the offensive/ defensive line players (310+ lbs. ) keep getting bigger, making the equipment rule a waste of time. There are some teams that are taking advantage of this though. Since there is no advantage to players in the NFL wearing bigger equipment, there is an advantage in adding substances to the equipment and the player. Players are using pine tar on their hands so that it makes it almost impossible for a player to drop the ball if the throw is half-decent. The players are also using a silicone-based substance on their game jersey so that it is hard for the opposing team to grab them and pull them down. Although the objective to both these pastimes are similar players must follow different rules in their sport. It may seem unfair for one pro league to let their players use something that is banned in another pro sport. The board of governors have to take all this into consideration and decide what is best for their sports and obviously they wont be able to make all the right decisions. With so many new products that will help to enhance players performance that eventually they will all be banned from pro sports.

The History Of Hinduism Rituals Religion Essay

The History Of Hinduism Rituals Religion Essay Hindus practice many rituals collectively known as Sansakaras. These rituals or sanskaras depict events in the life cycle of a Hindu person. According to the ancient texts in Hinduism, most significant events in the life cycle include Birth, Marriage, and Death. These Are Explained as Follows: Mix Christianity intro 1. Birth: In Hinduism, birth of a child is considered a religious ceremony, and involves many rituals. Some of the common rituals, practiced by almost all Hindus at the time of birth of a child, and their significance are discussed below. These rituals initiate a child into Hinduism and are collectively referred to as birth rituals. i. The first one is Garbhadhana or Impregnation rites. This ritual includes a planned sexual intercourse, between a husband and his wife, performed in a certain way, to conceive the best possible baby. The sex during Garbhadhana is not for pleasure but for developing a good or divine soul in the womb of the wife. Garbhadhana is purely spiritual, and is considered to be very essential. It is required to populate the world with good souls. This is explained by Lord Krishna in Bhagavad Gita, Sex aimed at creating godly children is as good as God Himself. balam balavatam caham kama-raga-vivarjitam dharmaviruddho bhutesu kamo smi bharatarsabha I am the strength of the strong, devoid of passion and desire. I am sex life which is not contrary to religious principles, O lord of the Bharatas' (Hindu). ii. Jatakarma is the ritual performed to welcome the baby into this world. It is performed right before the umbilical cord is cut. In this ritual, father of the child feeds honey to the baby and chant prayers or mantras in babys ear. This ritual is supposed to increase the aptitude of the child and spiritually help him or her to lead a long and healthy life. In addition, it represents that the presence of the child is desired and appreciated in the family. iii. Namakarana, meaning to give a name, is the ritual in which the child is given a name, which is meaningful and inspiring. A good name is very important for the child because its meaning reminds him of a purpose or an objective in life and inspires him to fulfill that objective. Generally there is a get-together, in which, sweets are distributed among family and friends after a name has been given to the baby. iv. Mundan is the ritual where, first haircut of the child is performed. In this ritual, all the hairs on childs head are removed and poured into the nearest holy water body. The removal of these hairs signifies the removal of any deficiencies in the child, and is considered to stimulate growth of the nervous system. Another initiation ritual, called as Upanayana, is performed for boys in Hinduism. It is carried out right before the puberty starts. This ritual marks the second birth of the child as he begins his journey of religious self-construction. In this ceremony, the boy acknowledges his duties towards his religion and his privileges resulting from Hinduism. During Upanayana ceremony, a sacred thread is tied around the waist of the boy. This thread consists of three separate symbolic threads meaning to, worship god, show love and respect to parents, and learn from the religious teacher (Hindu). Although, a child is born into Hinduism by various birth rituals, a boy child is again initiated into the religion through Upanayana ritual. Christianity on the other hand, has few significant specific rituals for birth. One common practice in Roman Catholics is where the mother goes to the church, certain days after giving birth to a child, to thank god for a successful birth. By doing this, she re-enters her religious community after pregnancy, and hence this practice is sometimes referred to as a purity rite. The most significant ritual associated with birth is baptism of the baby. It represents the babys commencement into Christianity. It is generally performed from 0 to 6 months after the birth of the baby. It is generally performed by the minister of the church, when he pours the holy water and says, I baptise you (or, The servant of God (name) is baptized) in the name of the Father, and of the Son, and of the Holy Spirit (see Matthew 28:19). According to bible, baptism is a requirement for salvation (Mark 16:16; Titus 3:5). Baptism pictures the death and burial of our old self and our resurrection to a new life in Jesus Christ as Romans 6 tells us: Or do you not know that as many of us as were baptized into Christ Jesus were baptized into His death? Therefore we were buried with Him through baptism into death, that just as Christ was raised from the dead by the glory of the Father, even so we also should walk in newness of life. For if we have been united together in the likeness of His death, certainly we also shall be in the likeness of His resurrection, knowing this, that our old man was crucified with Him, that the body of sin might be done away with, that we should no longer be slaves of sin. For the death that He (Jesus) died, He died to sin once for all; but the life that He lives, He lives to God. Likewise you also, reckon yourselves to be dead indeed to sin, but alive to God in Christ Jesus our Lord. (Romans 6:3-6, 10-11, NKJV) (biblestudy). This verse and its description in biblestudy.org clearly demarcates that the sins of a person are forgiven and washed away by getting baptized because through baptism, the person symbolizes that he is regretful for all his sins but now he has complete faith in Jesus, and is willing to live a good life under the shadow of Jesus Christ. Although, infant baptism is performed soon after the birth of a child, it can be compared to the Hindu initiation ritual of Upanayana because of the similar purposes of the two rituals. After baptism, a catholic child is regarded as a member of the church and a complete relationship is established between the child and the church. Therefore, it is clear that like Upanayana, Baptism marks the beginning of religious education. Confirmation to baptism occurs when the young person can knowingly and freely choose Christian faith, (21 cite this). This happens at an age similar to the age of Upanayana ritual in Hinduism. For both these rituals, a fundamental change takes place in the life of the person undergoing the ritual, and this change is considered a rebirth as a fresh identity with new faith, duties, and privileges. According to Christianity, a person cannot attain salvation without being baptized. Likewise, Upanayana ceremony in Hinduism is the initiation on the road to religious ed ucation that ultimately leads to salvation. Hindus practice many rituals collectively known as Sansakaras. These rituals or sanskaras depict events in the life cycle of a Hindu person. According to the ancient texts in Hinduism, most significant events in the life cycle include Birth, Marriage, and Death. These Are Explained as Follows: Mix Christianity intro Initiation 1. Birth: In Hinduism, birth of a child is considered a religious ceremony, and involves many rituals. Some of the common rituals, practiced by almost all Hindus at the time of birth of a child, and their significance are discussed below. These rituals initiate a child into Hinduism and are collectively referred to as birth rituals. i. The first one is Garbhadhana or Impregnation rites. This ritual includes a planned sexual intercourse, between a husband and his wife, performed in a certain way, to conceive the best possible baby. The sex during Garbhadhana is not for pleasure but for developing a good or divine soul in the womb of the wife. Garbhadhana is purely spiritual, and is considered to be very essential. It is required to populate the world with good souls. This is explained by Lord Krishna in Bhagavad Gita, Sex aimed at creating godly children is as good as God Himself. balam balavatam caham kama-raga-vivarjitam dharmaviruddho bhutesu kamo smi bharatarsabha I am the strength of the strong, devoid of passion and desire. I am sex life which is not contrary to religious principles, O lord of the Bharatas' (Hindu). ii. Jatakarma is the ritual performed to welcome the baby into this world. It is performed right before the umbilical cord is cut. In this ritual, father of the child feeds honey to the baby and chant prayers or mantras in babys ear. This ritual is supposed to increase the aptitude of the child and spiritually help him or her to lead a long and healthy life. In addition, it represents that the presence of the child is desired and appreciated in the family. iii. Namakarana, meaning to give a name, is the ritual in which the child is given a name, which is meaningful and inspiring. A good name is very important for the child because its meaning reminds him of a purpose or an objective in life and inspires him to fulfill that objective. Generally there is a get-together, in which, sweets are distributed among family and friends after a name has been given to the baby. iv. Mundan is the ritual where, first haircut of the child is performed. In this ritual, all the hairs on childs head are removed and poured into the nearest holy water body. The removal of these hairs signifies the removal of any deficiencies in the child, and is considered to stimulate growth of the nervous system. Another initiation ritual, called as Upanayana, is performed for boys in Hinduism. It is carried out right before the puberty starts. This ritual marks the second birth of the child as he begins his journey of religious self-construction. In this ceremony, the boy acknowledges his duties towards his religion and his privileges resulting from Hinduism. During Upanayana ceremony, a sacred thread is tied around the waist of the boy. This thread consists of three separate symbolic threads meaning to, worship god, show love and respect to parents, and learn from the religious teacher (Hindu). Although, a child is born into Hinduism by various birth rituals, a boy child is again initiated into the religion through Upanayana ritual. Christianity on the other hand, has few significant specific rituals for birth. One common practice in Roman Catholics is where the mother goes to the church, certain days after giving birth to a child, to thank god for a successful birth. By doing this, she re-enters her religious community after pregnancy, and hence this practice is sometimes referred to as a purity rite. The most significant ritual associated with birth is baptism of the baby. It represents the babys commencement into Christianity. It is generally performed from 0 to 6 months after the birth of the baby. It is generally performed by the minister of the church, when he pours the holy water and says, I baptise you (or, The servant of God (name) is baptized) in the name of the Father, and of the Son, and of the Holy Spirit (see Matthew 28:19). According to bible, baptism is a requirement for salvation (Mark 16:16; Titus 3:5). Baptism pictures the death and burial of our old self and our resurrection to a new life in Jesus Christ as Romans 6 tells us: Or do you not know that as many of us as were baptized into Christ Jesus were baptized into His death? Therefore we were buried with Him through baptism into death, that just as Christ was raised from the dead by the glory of the Father, even so we also should walk in newness of life. For if we have been united together in the likeness of His death, certainly we also shall be in the likeness of His resurrection, knowing this, that our old man was crucified with Him, that the body of sin might be done away with, that we should no longer be slaves of sin. For the death that He (Jesus) died, He died to sin once for all; but the life that He lives, He lives to God. Likewise you also, reckon yourselves to be dead indeed to sin, but alive to God in Christ Jesus our Lord. (Romans 6:3-6, 10-11, NKJV) (biblestudy). This verse and its description in biblestudy.org clearly demarcates that the sins of a person are forgiven and washed away by getting baptized because through baptism, the person symbolizes that he is regretful for all his sins but now he has complete faith in Jesus, and is willing to live a good life under the shadow of Jesus Christ. Although, infant baptism is performed soon after the birth of a child, it can be compared to the Hindu initiation ritual of Upanayana because of the similar purposes of the two rituals. After baptism, a catholic child is regarded as a member of the church and a complete relationship is established between the child and the church. Therefore, it is clear that like Upanayana, Baptism marks the beginning of religious education. Confirmation to baptism occurs when the young person can knowingly and freely choose Christian faith, (21 cite this). This happens at an age similar to the age of Upanayana ritual in Hinduism. For both these rituals, a fundamental change takes place in the life of the person undergoing the ritual, and this change is considered a rebirth as a fresh identity with new faith, duties, and privileges. According to Christianity, a person cannot attain salvation without being baptized. Likewise, Upanayana ceremony in Hinduism is the initiation on the road to religious ed ucation that ultimately leads to salvation.

ANALYSE THE WHOLE I T CONFIGURATION OF A BIG COMPANY Essay -- essays r

ANALYSE THE WHOLE I T CONFIGURATION OF A BIG COMPANY 1. Introduction In today’s competitive market the firms are bound to reduce their costs and also maximize their profits. The only solution to achieve this objective is the usage of the Computer Systems, which are far more than computational and text processing tools. With their rapid expansion, and certainly via the Networks people can exchange and also sharing a variety of information, regardless of how far they are each other. The introduction of a new technology into a work environment has effectively increased the firm’s investment and also its productivity. Computers are not truly capable of intelligence and independent problem solving, but they become, as they are programmable from the human workers. Nevertheless, the new technology does not necessarily need to replace the workers in a workplace, but to help them to increase their productivity. Despite of these technological advantages, the Information Technology creates a gap between the rich people and poor, as the habitation of a computer system in our days, requires certain skills and money to spent. The company that it was selected for further analysis, as it concerns the current Information Technology configuration, is the P.P.C of Greece. 2. Description of the current configuration of P.P.C 2.1 The Mainframe In the early 1950s , the mid size and large companies were using the mainframes, which they occupy entire rooms for their existence. They are large and powerful computers and also very expensive. A professional staff is needed for the operation of those systems and also some special environmental conditions must be carefully set, such temperature and humidity in order that such a machine will functioning properly. Since 1990, the P.P.C’s Computer Center has one IBM’s mainframe R42 – 9672, with 512MB Real Memory and it is consisted of four processors with total speed 72,8Mips each. All these processors are connected, via 20 Escon technology parallel channels. There are also three large ranges RAMAC –RAID5, with 152 (DASDY) volumes in total, where each of them has a 1,89GB capacity. So the total capacity is 287.28GB. The current protocol that it is used is the Standard Network Architecture, with local controllers IBM-3174 and its duty is to set up certain rules for formatting and regulating the speed of the data, that they are t... ...an integrated database management system, which can distribute information, via a network and satisfies the needs of the top-level management within a company. The scope of such a system is to deliver to the managers the timely and relevant information, for the needs of the whole organization. The managers have access to the whole database anytime from their usual PC’s and there is also available information, which may be helpful for some important decisions to be taken very fast. The development of this system requires, very good analysis of the specific needs of the company, and also very professed and skilled programmers to develop it. 4. Conclusion By a large it seems that P.P.C is a well organized, as it concerns the Information Technology systems, but there is always some space for changes and ideas. Especially when we have to deal with the modern technologies, where every day something new is happened or new software is developed, or a new hardware is come up in the market. So, every big firm or organization, just like P.P.C in our case, must always beware of the technological improvements and upgrade the sooner its current Information Technology systems with new ones.

Realizations of Loss Essay -- Personal Narrative

It is no longer the home I grew up in. The loss of my mother is evident now more than ever, cementing the realization of how one person’s impact can be as much the foundation of a home as the concrete itself. It has been two years since our lives changed forever. My dad is recently remarried and trying to move forward after losing his wife of almost thirty-eight years to terminal brain cancer. Since my mother’s death and my father’s subsequent remarriage, our family house has lost its comfortable feel of home; in its place now resides a reflective sadness, an impersonal emptiness, and a surreal urgency. The living and dining rooms are now tidy and impersonal. Gone is the familiar clutter of children’s books and teaching aides. The half-finished crosswords and other reading material are no longer in their stacks next her chair in the living room. The chair isn’t even there anymore. It had traveled with Mom to hospice care after a stroke left her unable to walk. Another major difference is the remodeling activity. Since my parent’s purchased this house when I was four, they had remodeling plans. Somewhere along the way, everyday life and complacency had always gotten in the way. Lately, almost as if in defiance of the past, my father’s current â€Å"do it now, there may not be a later† attitude had taken over. He is currently working on the upstairs master bedroom. My parents had always wanted to make one large master bedroom out of two adjacent bedrooms upstairs, but it always seemed to take a back seat to more urgent fixes or budgetary needs. The two extra bedrooms upstairs now stood as one, finally coming closer towards their fruition. The smell of fresh paint brings a sad nostalgia running through me. Why isn’... ...as my family, my childhood†¦my mother. As time passes, I know that I will have to accept that what once was will never be again. Maybe things would be easier if my dad and his second wife moved to a different house, but that is not my decision to make. Change is part of life and while sometimes it is wonderful, other times it is a painful journey in which we feel alone, even abandoned. My home, the place I grew up in, was not so much the walls themselves, but the person who created the security that I felt through an unconditional love. That is what a home is; home is a nonjudgmental, irreplaceable love that can still see your best even when you are at your worst. Those of us who have had that kind of home should feel fortunate. I didn’t realize how fortunate I truly was until I stood within its absence. I know I do now, in more ways than ever before.

Nothing is free. Essay -- essays research papers

I definitely think the best things in life are not free. There are so many examples I can name. For one, every thing you want in life you have to work hard to earn it. Nothing is given to you for free. Everything in life costs you or someone else money, time, or effort. This includes all the important things in life like air, freedom, life, living, love, children, marriage, jobs, and friendships. However, if we consider the meaning of free, "without cost of any kind to anyone at any time--past, present or future", it would be hard to find anything that is free. Every aspect of life carries some sort of commitment. Freedom is not free. In order for this great country of ours to possess freedom that it offers, countless numbers of men and women have paid a high price to make it so. In order for us to go about freely in this great country, we have to follow certain guidelines or obedience of laws for the general welfare. If we insist on not doing so, eventually, our freedom will be lost and then placed under guarded control. Life is not free. One has to commit to life. Even though a child is brought into this world through no decision of his or her own, it costs someone to bring that child into this life, and it will further cost for life to be maintained for that child. In addition, in order to live, one has to commit to the idea of living, at whatever standards they choose or their circumstances dictate. Living is not free. Life consists of many elements and th...

Eco 365 Supply and Demand Essay

The supply and demand simulation shows different aspects of economic structures. Although mostly focused on microeconomics, the simulation does show a small role of macroeconomics. The principles of microeconomics would apply to drop in rent prices to increase the supply being demanded. Another microeconomic principle shown in the simulation is the rise in demand when the cost of rent is lowered. Macroeconomics principles came into play when the rise in demand for apartment was a direct product of the establishment of a new company in town. Same principles of microeconomics apply to an excess supply created by a price ceiling enforced by the government. Supply and Demand Shifts A shift in the demand curve was created when the new company brought an increase in population to Atlantis. A greater amount of people created a greater demand for the apartments. Equilibrium is reached in the demand shift by raising the price of rent to decrease demand. A supply shift was created when 400 apartments were converted into condominiums, which in turn caused a drop in supply. The equilibrium would be fixed by raising the cost to lower the demand because of a decrease in supply. Real World Application With the nutritional corporations expanding and health awareness on the rise prices of nutritional supplements are rising to meet the demand. Especially in local areas, there aren’t too many health and wellness shops that offer the best available supplements or expert advice, therefore the few local shops in town can raise the prices of their products because of high demand and low supply. Microeconomics: Supply/Demand Shifts A sudden increase in population can cause a demand shift which would either cause you to increase or decrease price reach equilibrium and maximize revenue. Supply shifts are caused by eliminating or adding supply to an economy to meet the choices of the population. Macroeconomics: Supply/Demand Shifts An increase in wages from neighboring business may cause a demand shift. This would cause a company to make changes to their prices to try to reach another target or meet the needs of the current target. A shift in supply because of macroeconomics can be caused by price ceilings or floors that would lead to a surplus or shortage of supply. Pricing Strategy Price elasticity of demand will always change the pricing strategy of a company so that they can maximize revenue, not demand. If a company figures they have low demand for their products they may lower the price so that more people become interested and vise-versa. The price elasticity is the equal to the percent change of quantity demand times the percent change in price. Price elasticity is used to figure the change in demand after a change in price (Colander, 2010). PEoD = (% Change in Quantity Demanded)/(% Change in Price) When the price of causes a change in the demand the formula will recognize that change and give you an indication of delicate that products demand is to a change in price. The higher the result equals higher sensitivity to price change (Moffatt, 2013). References Colander, D. C. (2010). Economics (8th ed.). New York, NY: McGraw-Hill. Moffatt, M. (2013). Price Elasticity of Demand. Retrieved from http://economics.about.com/cs/micfrohelp/a/priceelasticity.htm

Education in Pakistan Essay

President Asif Ali Zardari signed ‘The Right to Free and Compulsory Education Bill 2012’ into law. The bill, which sought to ensure all children between five to 1 6 years of age are provided free education. He urged provincial governments to promulgate similar legislations in their respective assemblies as well. He said the responsibility for providing free education rests with both federal and provincial governments, referring to article 25-A of the Constitution. The article 25-A of Constitution of Pakistan obligates the state to provide free and compulsory quality education to children of the age group 5 to 16 years. The federal government will now provide free textbooks and uniform s to children and ensure schools have qualified teachers. Free pre-school education, early childhood care and free medical and dental inspection will also be provided to all citizens and no child will be subjected to corporal punishment â€Å"Under the law, private schools will be required to provide free education to disadvantaged students, who will comprise 10% of each class,† Zardari said, adding that school management committees will be established to persuade parents into sending their children to schools. â€Å"We will honor our international commitments and achieve the targets set by the Education for All and Millennium Development Goals initiatives. National Educational Policy 2009 Under the 18th constitutional amendment control and management of the education sector has been devolved to the provinces. They are now responsible for the key areas of the education sector i.e. curriculum and syllabus, centers of excellence, standards of education up to intermediate level (Grade 12) and Islamic education. Planning and policy and standards of education beyond Grade 12 are covered under Federal Legislative List. All the provinces have shown their commitment to the National Education Policy 2009. The National Educational Policy (NEP) 2009 is a milestone which aims to address a number of issues including: * Quality and quantity in schools and college education * Universal primary education * Improved Early Children Education (ECE) * Improved facilities in primary schools * Converting primary schools to elementary schools * Detaching classes XI-XII from college education * Adopting a comprehensive definition of ‘free ‘education * Achieving regional and gender parity especially at elementary level the share of resources for education in both public and private sectors Accordingto the latest Pakistan Social and Living StandardsMeasurement (PSLM) Survey 2010-11, the literacyrate for the population (10 years and above) is 58percent during 2010-11,

Non-Profit Organization Analysis: World Vision

World Vision, founded in the USA in 1950 by a young pastor Robert Pierce, is one of the largest relief and development organizations in the world whose total revenue coming grants, product and foreign donations is about $2. 6 billion. The first area that World Vision focused on was orphans and other children in need, beginning in South Korea, and then expanding throughout Asia. Today, they operate in more than 90 countries, such as Ethiopia, Ghana, Afghanistan, India, Romania, Austria, Bolivia, El Salvador, Mexico, Jerusalem, and Papua New Guinea. They are now focusing on larger issues of community development and advocacy for the poor towards the end of helping poor children and their families build a sustainable future. * Matching Values World Vision has established values that appeal to the morality of the society’s majority. As a Christian relief, development and advocacy organization, its mission is to dedicate themselves to work with children, families and communities to overcome poverty and injustice. Through its public commitment to serve all people regardless of religion, race, ethnicity or gender, World Vision operates under its â€Å"Core Values† that are inspiring, admirable and agreeable to most people: It states clearly that they find their call to ministry from the abundance of God’s love and are committed to the poor and are called to relieve their suffering and to promote the transformation of their condition of life. They value people and regard all people as created and loved by God, therefore give priority to people before money, structure, and systems. They perceive themselves as stewards and are faithful to the purpose for which resources are given and manage them in a manner that brings maximum benefit to the poor. The international World Vision Partnership transcends legal, structural, and cultural boundaries and is responsive to the life-threatening emergencies where their involvement is needed and appropriate. * Informed Leadership  World Vision has a large organizational structure with its headquarters office complex in Washington and World Vision International offices all over the world, working on six continents. World Vision International operates as a federation of interdependent national offices, each overseen by their own boards or advisory councils. Each office and its members have created a common mission statement. Through an ongoing system of peer review, each national partner is held accountable and abides by common policies and standards. The partnership offices coordinate operations of the organization and represent World Vision in the international arena. For making large scale decisions, the international organization considers opinions from each national office, whether in the developed or developing world. An international board of directors oversees the World Vision partnership. The full board meets twice a year to appoint senior officers, approve strategic plans and budgets, and determine international policy. Meet Community Needs One of the factors that make World Vision successful is it partners with communities, local governments and other offices around the world in order to carry out its mission. It accomplishes this in several ways, depending on the needs of the community, and creates programs where it works with the community to facilitate a range of interventions, including programs in health, water and sanitation, education, and so on. Throughout the programs, people in communities have witnessed how World Vision’s work are supported by highly skilled staff and how the organization is able to develop technical expertise in many areas, which results in innovative, quality programs that contribute to measurable impact on the well-being of the communities themselves. It is the best way to establish good will and great reputation among communities and gain more and more trust and financial support from communities. * Market Position  World Vision's approach to aid is to first help people and their communities recognize the resources that lie within them. The approach agrees with the modern opinion on how to effectively eliminate poverty. It is believed by many researchers and the society in many developed countries that with support from charity such as World Vision, communities transform themselves by carrying out their own development projects in health care, agriculture production, water projects, education, micro-enterprise development, advocacy and other community programs. World Vision helps families by trengthening their existing strategies and providing them with new opportunities, especially through microfinance and reliable access to food. Also it addresses to serious health issues that concerns the societies and governments in developed countries, where the organization’s major financial supports come from. For example, on the common concern about HIV and AIDS epidemic, World Vision plays a key role through prevention, care and advocacy programs around the world, attending individuals who are among the most vulnerable and at risk of HIV and AIDS, exploitation and neglect. The organization also develops programs that address the efficiency of its work to its donors (investors). It has programs like disaster response and management, striving to reduce the impact of emergencies on people’s lives. The efforts are geared toward addressing human needs and vulnerabilities in both natural and human-made crises so that human transformation is possible and, ultimately, sustainable. World Vision encourages public awareness about the needs of others, the causes of poverty, and the nature of compassionate response. These efforts include collaboration with media and community participation in fundraising. In all its communications, World Vision often present commercials filled with negative images showing the horrible conditions of impoverished countries and their children. In efforts to persuade the donating communities, it explains the causes and consequences of poverty, war, neglect, and abuse. The marketing strategy addresses this straight up, leaving audiences in shock and awe. They employ a tactic that makes it almost impossible for people not feeling compassion and sympathy, and then it packages a product that can reduce people’s guilt through donating. The organization has excellent skills in attracting, motivating, and managing those who are in a position to make a difference. As a Christian organization, World Vision participates in many wonderful strategic initiatives. It communicates and involves Christians through conferences, consultations, training programs and various educational opportunities, as well as partnering with Christian churches while being respectful of other faiths. * Investment and Return Approximately half of World Vision's programs are funded through child sponsorship. Individuals, families, churches, schools, and other groups sponsor specific children or specific community projects in their own country or abroad. Funds are raised from sponsors each month to provide support for the sponsored children or projects. According to World Vision's recent Consolidated Financial Statements, around 40% of their revenue comes from private sources, including individuals, World Vision clubs in schools, corporations and foundations. 27% comes from governments and multilateral aid agencies. 30% comes from other World Vision programs and nonprofit organizations. World Vision organizes various events in efforts to increase awareness, such as the Famine events for world hunger. The organization has successfully raised money from many groups and individuals with this kind of fundraising activities.

How Are Civil Liberties Better Protected Since 1997

To what extent have civil liberties become better protected since 1997 In comparison to countries such as France and the USA, the UK’s commitment to civil liberties was weak. During the US declaration of civil Independence the US made amendments to its constitution,; their bill of rights became largely made up of civil liberties, including the right to freedom of religion, speech etc. And the French Revolution led to the establishment of the Declaration of the Rights of Man and the Citizen (1789). Whereas, the UK has traditionally been reluctant to give basic rights and freedoms explicit legal expression.Instead, it relied on the freedoms that were supposed to be embodied in the common Law belief that ‘everything is permitted that is not prohibited’. However, in recent years, the protection of civil liberties has increasingly fallen to the courts, due to the wider use of the power of judicial review and the introduction of the Human Rights Act. One of the roles of Judiciary is to ‘Defend Civil liberties’ though Judicial review, As one of the Human rights Act is Habeus corpus- the right to a fair trial.Judges can overrule government if they are going beyond Ulta-Vires, judges can decide that other political actors are acting beyond their proper power, in recent years, judges have been increasingly willing to use this power, particularly in relation to ministers, for example if police arrest you without given reason of arrest, they are acting beyond ultra-vires, because you have a right to be given a reason for arrest and can therefore take them to court.However, judges cannot overturn acts of Parliament because of Parliamentary sovereignty unlike in the USA, judges have very far-reaching powers of judicial review because of the existence of a codified constitution. If a law passed by congress goes against the constitution or the bill of rights – the Supreme Court can overrule that law. The Human Rights Act is a UK law pass ed in 1998.It means that you can defend your rights in the UK courts and that public organisations (including the Government, the Police and local councils) must treat everyone equally, with fairness, dignity and respect. ——————————————– [ 1 ]. Andrew Heywood – Essentials Of Politics- ’Protecting civil Liberties’ Pp. 287

Bachelor Thesis on Marketing Essay Example | Topics and Well Written Essays - 7000 words

Bachelor Thesis on Marketing - Essay Example When network marketing is introduced the it makes the customer to remember the ad, billboard or any other visual display he viewed regarding that product. Then it makes double impact on him as the situation contains both the effects of mouth publicity(by network marketing volunteers) and the impact of the visual advertisement. This gives a higher probability in making the customer buy that product. It is an important idea or a combination, whatever we may think, which is worth enough to contemplate and to do research about it on any background like that of a major in graduation of Post Graduation. It is innovative and important because it involves both technology and strategy while executing the idea. The approaching and methodology itself makes it to stand apart from the other ideas and strategies. This method involves the skill in applying technology in visual display and strategy in improving network for marketing. History of our planet proves that adapting to change is the only way to survive. Those who do not or cannot adapt, become extinct. This is true of plants, animals (including human beings) and even brands. Brands that do not change disappear from the marketplaceand the consumer's mind. In the recent years the pace of change has increased manifold and consequently the time available to adapt to changes has shrunk considerably. The problem with many of us is that we think of future as faraway. The future is here. It's not some event that will take place five, 10 or 20 years from now. It is something that is as close as tomorrow. The pace of change in the recent years has shortened the distance between yesterday, today and tomorrow. In preparing brands to survive into the future, it might help to look to the past and see how brands have evolved. The first real "brands" began to emerge at around the same time as marketing began emerging as a serious business management discipline way bac k in the late 19th and early 20th century. By the mid-1900s, marketing had already established itself as a central business function and the four Ps became the tactical tools of marketers. Over the next 30-40 years, marketing as a strategic business function has evolved constantly to adapt to continuous and discontinuous market changes. Concepts such as segmentation, differentiation and competitive advantage emerged and proved extremely useful to marketers in successfully introducing and establishing brands. But things have been seem to be changed from the last decade. Technology and product breakthroughs, discovery of newer markets (when the older ones are stagnated), rising incomes, and telecom and media revolution have necessitated newer and innovative marketing approaches, because the time to react to competition is shorter than ever before and there is little scope for blunders. The present day consumers are unforgiving and punish brands that do not live up to their promise by shifting their loyalties to other brands unlike yesteryears' customers. No wonder so many brands of past have just disappeared from the shelves. Most of the brands which enjoyed uninterrupted reputation in the past market were now seen rare and nowhere close to their

Interprofessional team working in healthcare delivery Essay - 1

Interprofessional team working in healthcare delivery - Essay Example Mutual team work and collaborative care have rapidly improved the health care operations and service delivery in many health care centers (Barrett and keeping, 2005, p. 40). Inter-professional team work is very effective in improving the patient health safety and heath care services (Barrett and keeping, 2005, p. 40). Inter-professional team work has reduced the backlog and burn out associated with inadequate health professionals (Barrett and keeping, 2005, p. 40). Inter-professional team work is also responsible of reducing the professional workloads and patient morbidity (Department of health 2010, p. 324). With effective inter-professional team work in health care institutions, health care professionals enjoy job satisfaction. Patient and patient caretakers need to be involved squarely in the treatment process (Zwarenstein 2008, p. 67). Their ideas and opinions are excitedly valuable and relevant in the diagnosis and treatment process (Barrett and keeping, 2005, p. 40). The core purpose of selecting the Tom case is to expound on the dangers associated with lack of inter-professional team work in the healthcare setting. The case portrays some of the very sensitive ethical and legal issues which should be the base line in designing professional legislations and policies (Cohen 2007, 340). The 20 years old Tom died out of aspiration pneumonia and reflux oesophagistis. The disease was diagnosed long time ago and measures to rectify the problem recommended. The entire concerned professionals in the hospital were not committed and willing to take prompt actions on the Toms’ health condition .The parent (Tom’s parents) concern over Tom’s pain was not listened to by the relevant health professionals. Tom was also infected with multiple learning disabilities which forced him to attend a special school. In the school, the parents raised concern over their child future but no action was taken by the school administration. The reluctance of the health professionals and the school to cooperate with Tom’s parent raised some ethical and legal issues. Ethical and Legal Issues There are several health ethical principles that are relevant in Tom’s case (Glasby 2007, p. 78). To start with, the main obligation of the health care professionals in Tom’s case was purely to protect his health and life (Prescott 2006, p 90). In this case, the hospital professionals never complied with their core obligation. According to the Department of health (2006, p. 69), under this ethical principle, the health profes

Metabolic Syndrome Assignment Example | Topics and Well Written Essays - 500 words

Metabolic Syndrome - Assignment Example According to the symptoms displayed by the patient, he has a positive diagnosis of metabolic syndrome; evident from a high fasting blood glucose levels of 140. According to Brasher (2006), this entails a long period of insulin resistance and early postprandial hyperglycemia. Thus, this increases the risk factors for health problems in this case such as diabetes. In addition, insulin resistance is connected to overweight. In this case, the patient presents several risk factors for the condition. They include a large waistline, low HDL cholesterol level of 36, high blood pressure, and high fasting blood sugar of 140. However, additional questions are helpful in comprehending rationale of the disease process; as well as its clinical presentation. These questions include nutritional patterns, lifestyle (smoking), physical activities done, race, any changes in visual acuity or retinal abnormalities, delayed wound healing, any past or recent infections of the skin (for instance yeast skin rashes) and urinary tract infections. Physical examination aspects involve a comprehensive assessment so as to determine a diagnosis. Examples of physical examination entail the following: numbness or tingling sensation and decreased sensory of the feet, skin examination, and waistline measurement. Moreover, blood tests are vital in diagnosing this condition. Examples include collection of blood urea nitrogen has to be d one in proper evaluation of the kidney function, as well as triglyceride level examination (McCance and Huther, 2014). Proper management for this condition begins with prevention of the disease. Prevention will be based on directly influencing the development and reversal of insulin resistance and B-cell dysfunction. Metabolic syndrome is in the increase due to an elevation in obesity rates. In this case, the patient has experienced weight gain while in

Implications of Naval Power in the American Civil War Essay

Implications of Naval Power in the American Civil War - Essay Example It was one of the most dramatically one sided battles in Naval history on that day in March, 1862 – when the CSS Virginia defeated two federal warships, the Congress and Cumberland. The battle yielded the destruction of both ships and the deaths of at least 240 of their crew, making headway towards breaking the Union blockade of the lower Chesapeake bay. This victory over the blockade would yield any number of consequences for the war, upon which the fortunes of the slaveholding Confederacy Would rise or fall. An evacuation took place on April 20, 1861 of the Naval yards at Gosport, Virginia. The Merrimac and the Pennsylvania launched a barrage against the port with heavy batteries in addition to Marines units. The United States Navy was attempting to abandon port, within hostile Virginia even as the Confederates attempted to obstruct the channel to blockade them. The Merrimac this time being a mere wooden hulled ship as navies have used since time immemorial. The Confederates succeeded in destroying or damaging the Pennsylvania, the Delaware, the Columbus, the Columbia, the Raritan, three sloops of war, while the steam frigate Merrimac was scuttled and burned. Yet almost immediately steps were taken to raise the Merrimac and convert it into an ironclad vessel as the Confederate secretary of the Navy recommended in a letter in which he described the creation of such a vessel as "a matter of the first necessity."2 The ship was raised, and what had once been her berth deck became a gun deck, with a wooden encasement of oak and pine 2 feet thick was built first. A 20 foot wide ruled was covered with iron gratings to create four hatch ways. This wooden encasement was used as the foundation for two sheathes of iron plating 2 inches thick each. The resulting ship floated very low in the water with the 800 tons of pig iron used in total to get the ship the weight needed to allow a vessel to rest at the desired depth. The metal behemoth lay mostl y under the water line and looked perhaps not unlike the roof of a house-boat. 10 guns, including four rifles as well as 6 inchers. The engines, being essentially the same design as the steam frigate have used prior tended to be dangerous and unreliable with the new configuration but initially performed quite well before several failures. 2 SCOPE OF THE WAR On 9 March, the situation was destined to become far more complicated, as the Confederate crew observed a vessel remarkably heavy, floating low within the waters. It had to be the USS Monitor, the North's answer to the challenge of an ironclad ship, soon to render every other Naval force on the planet obsolete. The first battle began with the objective of the defense of the grounded steam frigate the Minnesota, but the implications were far greater than the fate of a single steamship. It would spark a naval arms/armor race that would reach well into the 20th century. There were more Naval actions between the years of 1861 and 186 5 on the North American Continent than the rest of the world combined throughout the 19th century. Actions ranged from the Bering Sea to the Indian Ocean, including skirmishes in the English channel, and numerous actions up and down the American coastlines and rivers, 3 including a violent naval raid in Oklahoma, as will be described below. It was the definitive, technical innovations that might be labeled 'secret weapons' that spurred the armaments that would later define the first world war. Various other aquatic contrivances besides ironclad ships had their first expression during this conflict, including submarines and torpedoes. 4, 5 The monitor itself was the New York brainchild of Swedish engineer John Ericsson. The first of many in her ship class. However it should be noted that Congress ordered an investigation on the possibility of ironclad warships in July of 1861 when it became clear that a massive struggle had begun, not simply the 'peace in 60 days' naive optimism some officials had promulgated. It was believed in most circles of military intelligence that the

Qualitative research- keyword Essay Example | Topics and Well Written Essays - 250 words

Qualitative research- keyword - Essay Example Data refers to information that has been organized into forms that can be manipulated and processed to produce desirable results (Andrews & Herzberg, 2008). In learning, data processing entails the analysis of the organized values to produce meaningful results. Data sets are usually present in typical scientific research exercises aimed at establishing relationships between different variables. Data is also applicable in the context of arts. In my period as an English student, I encountered various situations where I was required to handle some situations involving data organization and manipulation. Learning, especially the concepts of library skills involved acquisition of data concerning books from the library shelves. English also involves the aspect of interpreting information presented in tables or charts. In these cases, I had to become conversant with the aspects of data processing and presenting research information from literature and other art issues in academics (Andrews & Herzberg, 2008). Based on the qualitative research concept of grounded theory, I developed a theory which says that data organization and interpretation facilitates the learning English language. I developed this hypothesis through the ideal procedures involved in grounded theory of qualitative research (David, 2007). Data enables the employment of mathematical skills and information interpretation skills into developing meanings for situations. Data processing and organization awakens the techniques of information analysis. In this context, I started by appraising the role of data is developing meaningful information. Upon recognition of the importance, I devised a standard of gauging the significance of each role in the learning process. I categorized these significances into related groups and established the relationship between these groups and the efforts

Critique and Development of Research Questions Essay

Critique and Development of Research Questions - Essay Example onsidered as a chief method of ensuring national security and the employment of Polygraph interviews as part of security clearance procedures in different branches of the American government has been widely criticized. Thus, in the background of ongoing debates on the utility of polygraph in national security, the scope and relevance of a profound research on the topic is categorical. In this research paper, the focal attempt has been to make a scrupulous investigation on ‘the utility of polygraph in national security’. The psycho-physiological detection of deception (PDD) including polygraph testing should be given more crucial attention in current researches. â€Å"In stark contrast to the scientific literature on forensic use of PDD, the use of FDD in employment and for screening, including screening for national security, is the subject of relatively little published research. Initial commentary on the use of polygraphs for national security screening focused on pro blems that all diagnostic tests experience when attempting to diagnose a rare condition.† (Granhag and Strà ¶mwall, 2004, p 118). In the background of serious debates on the question, it is of central implication to have a precise analysis of the matters and to come up with the most sagacious findings on the question. Therefore, the importance of this research paper is greater and the potential findings of this investigation on ‘the utility of polygraph in national security’ also justify the scope of the study. The utility of polygraph in national security has been a critical topic which has attained enormous focus and invited national interest in the modern American context. The paper attempts to undertake a profound investigation into the topic ‘The Utility of Polygraph in National Security’ and come up with the most sagacious findings on the questions which attract the current debates. Polygraph testing has been a serious technique of security assurance for a long time, in spite of the

Strategic Planning & Decision Making (SWOT Analysis) PART TWO Assignment

Strategic Planning & Decision Making (SWOT Analysis) PART TWO - Assignment Example The company mission statement; to save people’s money as a way of uplifting their lives has shaped the company policies. This is because the company has focused on cost reduction in order to ensure price leadership (Kneer 2009). The company targets the medium income earners with an average annual income of $35000. The company has also focused on implementing new technology as a way of keeping it ahead of its competitors and ensuing that it delivers quality products and services to its consumers. One of the main strengths that Wal-Mart has is that they are able to offer a wide array of goods in one store. Moreover, because of its large scale of economies, the company is able to offer competitive prices which are highly discounted with make them offer the best prices. This makes the company stand out because its rivals may not have the advantage since they may not have the advantage of getting huge discounts from supplier that comes with buying goods in bulk. These discounts are then passed down to the consumers (Kurtz, 2013). The consumers can thus buy different good within a single store at low prices which is quite convenient. Another strength that makes the company outstanding is the fact that the company sells goods with their own brands together with good from other major brands. This makes it possible for the company to reach out to a wider market as it supplies different segment of the market. This is in contrast with her competitors who may focus on selling products form a single brand. The consumers thus have a wide range of substitute products to pick from which is convenient. A major weakness facing this company is that since it is focused on offering goods at low prices, its clients may sometimes question the quality of these products. This is because high prices are often associated with high quality. The company could overcome this problem by consistently ensuring that all

Cognitive Processes Paper Essay Example for Free

Cognitive Processes Paper Essay Subliminal perception is believed to be effected by its based finding of mind control, weather it’s one person or group of people. Mind control can be used on a group of people without their awareness. The perception of this idea is to get people to do things that would not normally do. For instance, during the 1950s there was a message that says Drink Coca-Cola which attack many people into trying this product or making them thirsty for a cold Coca Cola. This ad was used enter a person mind while making them thirsty for the item, because the company wants to sell their product (Pratkanis, 1992). This ad was used in order to send a subliminal message to the unconscious mind so they would try the product without knowing they were being control in to doing something they did not want to do. The company strategically is to mind persuade or manipulated each individual into doing what the company what the individual to without them knowing they are being brainwash into doing something new. Once an individual feeds into an ad, the subliminal message has persuaded several individual into trying or buying a new product. Subliminal Perception is a manipulation of thoughts, attitudes, and a behavior which is observes by their awareness of stimulus. Since there is some controversy, there is adequate evidence on how observer’s response can be affected by the stimuli in which they claim how they have not seen. The cognitive psychologist is not predominantly devastating, but the media and the public has responded several times to the notion of subliminal perception. Most people do not think of being subliminal manipulation but we need to determine whether the conditions are reflected within the product. So now each individual is control into purchasing these items without knowing how they were manipulated into making a purchase. Throughout the years subliminal perception has been used on many advertisements in order to influence each person to purchase their product weather they need it or not (Moore 1982, 1988). Visual perception is what we our eyes and brain does on daily basics. When looking at images we see them as a whole instead of in sections. Although, images can be broken into their visual elements, such as shapes, lines texture and color. These images that we see allow our eyes to focus helps our brain to get acquainted with the image, in order for us to transmit the information into our brain. Psychologist explains the process of the physical energy which is received by the sense organs. These sensory are converted into perceptions of sight, sound smell taste, and touch (McLeod, 2007). Since there are two different approaches of visual perception, the first approach is to perceive the constructive while approaching the pondering. The direct approach is to emphases the richness of the visual environment from moment to moment. Whereas the constructive approach is what could be considered the subsequent steps of the visual experience which include the roles of memory, imagination while problem solving the world as we see it. Although, the constructive approach attend to focus more on the cognitive factors rather than specify the aspects of visual stimulus (Rochat 1999) When processing the visual perception their main focus emphasize on the top down interpretation which inherent the expectation of our knowledge while surrounding the information of the cognitive factors. Wagner and Sparrow (2004) talk about the direct bodily feedback from the visual perception and how their action is significant and appreciate to the three dimensional worlds. Vision is the majority prevailing sense; in which we use for all information throughout the world. Once we open our eyes there is some form of light that enters our eye while processing this information to our brain. Once this information has enter our brain we see object and how they operate and they way they move. Visual perception has taken a different approach of perception, beginning with its function of vision which serves as an active observer within the environment. The general induction of our current knowledge is to study the vision and its function (Wade Swanston, 2001). Auditory perception has the capability to recognize and understand sound with explicit organs, such as a person ear. Each sound can exists in the form of vibrations which can travel through the air or other substances. Our ears can identify the sound of vibrations, while converting it into a nerve impulse which is immediately sent to the brain where it can be distinguish. If an individual is deaf he or she has no auditory perception because they cannot interpret any sound. Although, when it comes to animals they can make out different sound, especially dogs they are skilled in perceiving sounds of a very high pitch where as humans cannot hear a sound of that capacity. There are several factors that can affect the auditory perception further than hearing any type of sounds. Our brain is mostly responsible for it many processes it can turn a large group of incoming noise into something useful and clear. Auditory perception discrimination is a process of being able to know the differences between sounds; however it is tremendously important to know the language of sound as if it was speaking different sounds. Among the affect of discrimination the foreground and the background is a significant part of auditory discrimination. It’s important to be focus on the important noises so the not so important notice will not be so overwhelming to the human ear. ( Broadbent, 1958, and Cherry 1953). Reference Michael T. Swanston; Nicholas J. Wade Authors Visual Perception An Introduction 2nd Edition. McLeod, S, A. (2007). Visual Perception Retrieved from www.simplypschology.org

Organizational Culture Assessment Instrument Essay Example for Free

Organizational Culture Assessment Instrument Essay The organization I last worked with is an IT/ITES company, which is one of the fastest growing fortune 500 companies. The organization has a balanced out structure however there is a little dominance towards ‘The Market’. As per my experience I can say that the reason for this is that the organization is relatively young and striving to compete with the best in the industry. This requires leaders to be competitive and to an extent demanding. Also the employees are dedicated towards the company’s vision and hence strive to achieve the goals and targets set for them. Culture – Strong. People are focused on innovating and brainstorming towards ideas that the management can implement and improve their processes. The company is people oriented which in turn creates a high commitment level from the employees. The organization has leaders who are efficient and ensure smooth running of the company. The company is sensitive towards the clients and customers and goes an extra mile to deliver better than the expectations. This is the reason for them to be able to retain customers and get new businesses. Another fact that I am aware of is that the organization has not till date fired any employee unless in extreme ethical sensitive issues. An example of people being valued and everyone considered equal is that when I joined the company as a fresher some of my friends who ad joined along with me sent a mail to the CEO regarding a certain issue and got a reply from him with the action that would be taken. Since mostly the organizational structure is balanced out there is not much discrepancy. I would however like the company reduce its dominance in the Market style and according to me that will happen with time. Yes there is a cultural congruence and that is mainly because the company’s culture was same as my expectation.

Pricing And Distribution Strategies

Pricing And Distribution Strategies According to Christian Louboutin Shoes are a mirror of what you want, what you are or what youre missing (Time, 179, page 68); these words has inspired the launch of a new footwear brand -LKS. The concept of this new product is to bring forth a new generation for womens footwear. LKS is to launch a pair of shoes that will be the missing piece of the puzzle. It will encompass the comfort factor but will also have the creative element for the fashion conscious. The inspiration for this product is that it can be worn from day to night, all day every day. This is because the product will have a detachable heel system which will allow the person to interchange the height, the design of the heel or just wearing the shoes as they are. The diagram below will illustrate the concept: Detachable heel clips into place Studies show that wearing high heels can cause Lower Back Disorders (Work, Volume 41, 2012) and can also affect posture whilst at work (Teller Vision, 2013). This is one of the reasons why LKS is launching the detachable heel to tackle these claims. Further to the detachable heel concept; each heel will have its unique design whether it is a metallic stiletto heel or it is a chunky Perspex one. Every one of the designs will reflect the persons personality or styles which are interchangeable. In addition, the idea of the detachable heel is so that an ordinary pair of flat ballerina pumps for example can transform into a pair of glamorous six inch heels; that not only looks chic and fashionable but is also suited to the consumers personal taste. Part A: The Brand Name LKS Love Killer ShoesThe brand name LKS was originally made up of initials from the group as like most footwear brands: Kurt Geiger, Russell Bromley and Jimmy Choo. The initials of the brand can be interpreted as a paradox to our original concept of comfort Love Killer Shoes. The fact that the brand strap line uses the word Killer is humorous as it is a play on the idea that the product is comfortable but it can also mean that the product can be transformed into something amazing. It displays that the brand is quirky, unique and creative. However, the brands logo will depict simplicity. Please refer to the below design: The logo is simply LKS written in a white font in a black background; which includes the strap line Love Killer Shoes underneath also in a white font on a black background. The reason for the choice in colours is because it is minimal and classic like the luxury brand Chanel or Alexander Wang. It can also be compared to the hair straighteners brand GHD with their strap line of Good hair day, every day. LKS vision is to aid the 21st century woman in balancing ones working life with their leisure time. As the population of women in the UK is greater ((51%), Home Office) than mens, the brand aims to sell to women. These women will be working professionals ((Social Grading of A C1), NRS (n.d), Keynote (2012)). People of Social grading A C1 make up a large proportion of consumers in the UK who purchases shoes (Keynote 2012). Statistics in June 2011 shows that (73.1%) women were more likely to purchase shoes much more than men (51.3%). It has also been decided that the brand intends to sell to women between the ages 20 and 34 as Part A: The brand name (contd) these ages showed one of the highest consumer purchases in 2011. (Keynote, Footwear, 2012). Despite the economic climate the footwear industrys growth in 2012 showed a growth of 3.7% (Mintel, July 2012) and as footwear is now seen as a fashion essential many consumer especially women are always looking to buy shoes. Statistics shows that 27% (Mintel, Footwear Retailing July 2012) of consumers buy shoes because they want to find something comfortable; which is one of the reasons why LKS is to launch this unique footwear where comfort and style are put into one package. Part B: Promotion (Please refer to Mood Board) Part B: Promotion, Mood Board justification LKS sole focus is the design of the heel, rather than the entire shoe. LKS product will be trendy, quirky and innovative; therefore a range of materials, colours and patterns will be used in its production. The product will also be catwalk-esque, and high street oriented thus catering to fashionistas. LKS detachable heels will each have its own distinctive design and colour (refer to mood board). Jewel colours (greens/yellows/blues/reds) will be incorporated to make the heel vibrant, depicting their glamorous and gem like nature. For example a green will signify the colour of an emerald. Metallic colours gold and silver will bring edginess and incorporates the rock image instantaneously to the shoe. Different materials in addition to the colours will create texture to the heel and emphasise the difference of LKS heels compared to other normal heels. The brand will be willing to mix and match a variety of fabrics with different colours and patterns. This will become the basis for all the heel designs. The diversity of the designs means that LKS can create heels to correlate with the seasons trends. When considering the marketing strategy, it is crucial to consider the promotional mix. According to Jobber (2009) there are six main components that make up the promotional mix, these include: Advertising, Direct sales, E-commerce, Personal selling, Sales promotion and Public Relations. It is essential to relate to the target audience of young professionals when choosing the most relevant and wide reaching promotional tools. LKS has chosen to utilise Advertising, E-commerce and Public Relations. A push strategy (Jobber, 2009) will be used to stimulate consumer demand for the product. It has been estimated that 1107 million (TfL statistics, n.d) people utilise the underground every year; this means that there will always be a consistent high footfall especially during peak commuting hours. Therefore, part of LKS advertising will take the form of advertisements on the London Underground. These advertisements will capture commuting young professionals interests. In addition, advertisements will also be placed on buses, both inside and outside. This will ensure that LKS maximises the use of all methods of commuting. Part B: Promotion, Mood Board justification (contd) Magazines and newspapers will also form a basis for LKS advertising. LKS will focus on high end glossy magazines such as Elle which has a combined readership of around 1 million (National Readership Survey, April 2012) for print and website compared to Vogue which has an estimated 1.4 million (National Readership Survey, April 2012) combined readership. Limiting the print in only high end glossy magazines will aid LKS to develop a prestigious image and also to show the young stylish professionals that LKS products are of high quality and are the latest must-haves. To further aid with the advertising of LKS; it is important to ensure that the brand gets acknowledgement from these high end magazines. LKS will send out sample products to fashion bloggers and magazine companies for them to review the products and therefore extend brand recognition. Social media is currently becoming an essential part of the daily life; hence the brand will strongly focus on E-commerce which will be social media websites such as Facebook, twitter and Instagram. Statistics shows that on Instagram alone there are 90 million monthly active users and 1000 comments are posted every second (Instagram Press Centre, n.d); LKS will launch with an Instagram account allowing consumers to access new product launches including exclusive insider photos of all aspects of LKS; offering their feedback to ensure the consumer feels valued and connected to LKS. Further to Instagram; Facebook itself has 1 billion monthly active users since October 2012 (Facebook Newsroom, n.d) and twitter (Tweetstats, n.d) who has nearly 1 million users and will indefinitely support the advertising of the brand through competitions and limited sneak peek photos and information. The use of Public Relations will develop the relationship between both consumers and the media. LKS clever stunt will capture both consumer and media attention; taking influence from Lanvin for HM who used Marble Arch in London as a giant billboard by projecting images onto it (Popscreen, n.d). For example, LKS can place a giant shoe, highlighting the detachable heel in Trafalgar Square. Part C: Pricing and Distribution Strategies There are three pricing methods (Jobber, 2009); Cost, Competition, and Marketing Orientated Pricing. LKS will be focusing on the Marketing Orientated Pricing which means that it takes into account a wide range of factors; that aids in price setting. LKS product is of a unique nature therefore the price of the product will be higher than a conventional pair of high heels. The brand wants to be perceived as a high quality luxury brand on the high street and so a premium pricing strategy will be used. Reports on Keynote (2012) shows that consumers highest spending on footwear in the year ending June 2011 is between  £20  £149. As mentioned, LKS will be targeting young professionals in the social grading A C1 so it was essential to set a price that is both affordable for this target group yet will also provide the basis for LKS to be seen as a high end brand. Although LKS product is different from any other products on the market; the competition aspects are still considered to play a vital role in the pricing strategy. It is important to be able to identify the various types of competition in the market, shown in Figure 1. To define LKS Immediate Competitors, the brand has looked at other parts of the footwear industry; what other brands offered on the high street. Kurt Geiger is at present one of the leading footwear brands in the UK and is a retailer that supplies luxury and fashionable shoes. It has been estimated that at the end of January 2011 the company had a turnover of  £185 million (Keynote, 2012). This is one of the main direct competitors of LKS, as both brands are targeting the stylish, young professionals. As shown on the table for Kurt Geiger the pricing range is from  £55  £410 which is a large variation compared to Russell Bromley and CJG. LKS Recommended Retail Price will be starting at  £100 which is competitive against the lowest price point of the main competitors and does not make LKS to be perceived as a cheap brand but a premium one. There are three aspects of channel strategies LKS must consider: Channel Selection, Distribution Intensity and Channel Integration (Jobber, 2009) Distribution (place) To allow for greater consumption and transparency (Jobber, 2009) the main route of distribution will be through online sales and concessions within the well established department stores. The use of an intermediary is essential to distribute to concession as this will assist to improve efficiency and accessibility for consumers (Blythe, 2009) as the products will be dispersed in smaller batches allowing measurement of stock and an even distribution. However, with online commerce; direct producer to consumer channels are the most effective as young working professionals may not have the time to shop in LKS concessions; online shopping will be the most efficient way. Distribution Contd (Intensity) There are three types of distribution intensity. LKS has reviewed all three types: Figure 2 (Source: Jobber, 2009) LKS has opted with Selective distribution into high end concession stores. This will create brand prestige along with brand loyalty. The use of department stores offers a guaranteed footfall compared to a stand-alone store. Harrods for example has over 1.3 million customers every year from more than 134 countries (Chamber Cocktail, 2011). Using Selfridges, Harrods and Libertys as a platform for the product will allow well established customers the chance to try something refreshing, but from a trustworthy and recognised shop. E-commerce has provided consumers with the ability to shop from home; especially when people work all day and have no time to browse around in shops. Online shopping has grown rapidly throughout the years; an approximate value on average for weekly internet sales is  £466.1 million in August 2012 (Office for National Statistics, 2012) which is a growth of 7.5% compared to the previous year. Alongside online website a mobile application will be launched allowing for increased accessibility for shopping on the go.