Cognitive Processes Paper Essay Example for Free

Cognitive Processes Paper Essay Subliminal perception is believed to be effected by its based finding of mind control, weather it’s one person or group of people. Mind control can be used on a group of people without their awareness. The perception of this idea is to get people to do things that would not normally do. For instance, during the 1950s there was a message that says Drink Coca-Cola which attack many people into trying this product or making them thirsty for a cold Coca Cola. This ad was used enter a person mind while making them thirsty for the item, because the company wants to sell their product (Pratkanis, 1992). This ad was used in order to send a subliminal message to the unconscious mind so they would try the product without knowing they were being control in to doing something they did not want to do. The company strategically is to mind persuade or manipulated each individual into doing what the company what the individual to without them knowing they are being brainwash into doing something new. Once an individual feeds into an ad, the subliminal message has persuaded several individual into trying or buying a new product. Subliminal Perception is a manipulation of thoughts, attitudes, and a behavior which is observes by their awareness of stimulus. Since there is some controversy, there is adequate evidence on how observer’s response can be affected by the stimuli in which they claim how they have not seen. The cognitive psychologist is not predominantly devastating, but the media and the public has responded several times to the notion of subliminal perception. Most people do not think of being subliminal manipulation but we need to determine whether the conditions are reflected within the product. So now each individual is control into purchasing these items without knowing how they were manipulated into making a purchase. Throughout the years subliminal perception has been used on many advertisements in order to influence each person to purchase their product weather they need it or not (Moore 1982, 1988). Visual perception is what we our eyes and brain does on daily basics. When looking at images we see them as a whole instead of in sections. Although, images can be broken into their visual elements, such as shapes, lines texture and color. These images that we see allow our eyes to focus helps our brain to get acquainted with the image, in order for us to transmit the information into our brain. Psychologist explains the process of the physical energy which is received by the sense organs. These sensory are converted into perceptions of sight, sound smell taste, and touch (McLeod, 2007). Since there are two different approaches of visual perception, the first approach is to perceive the constructive while approaching the pondering. The direct approach is to emphases the richness of the visual environment from moment to moment. Whereas the constructive approach is what could be considered the subsequent steps of the visual experience which include the roles of memory, imagination while problem solving the world as we see it. Although, the constructive approach attend to focus more on the cognitive factors rather than specify the aspects of visual stimulus (Rochat 1999) When processing the visual perception their main focus emphasize on the top down interpretation which inherent the expectation of our knowledge while surrounding the information of the cognitive factors. Wagner and Sparrow (2004) talk about the direct bodily feedback from the visual perception and how their action is significant and appreciate to the three dimensional worlds. Vision is the majority prevailing sense; in which we use for all information throughout the world. Once we open our eyes there is some form of light that enters our eye while processing this information to our brain. Once this information has enter our brain we see object and how they operate and they way they move. Visual perception has taken a different approach of perception, beginning with its function of vision which serves as an active observer within the environment. The general induction of our current knowledge is to study the vision and its function (Wade Swanston, 2001). Auditory perception has the capability to recognize and understand sound with explicit organs, such as a person ear. Each sound can exists in the form of vibrations which can travel through the air or other substances. Our ears can identify the sound of vibrations, while converting it into a nerve impulse which is immediately sent to the brain where it can be distinguish. If an individual is deaf he or she has no auditory perception because they cannot interpret any sound. Although, when it comes to animals they can make out different sound, especially dogs they are skilled in perceiving sounds of a very high pitch where as humans cannot hear a sound of that capacity. There are several factors that can affect the auditory perception further than hearing any type of sounds. Our brain is mostly responsible for it many processes it can turn a large group of incoming noise into something useful and clear. Auditory perception discrimination is a process of being able to know the differences between sounds; however it is tremendously important to know the language of sound as if it was speaking different sounds. Among the affect of discrimination the foreground and the background is a significant part of auditory discrimination. It’s important to be focus on the important noises so the not so important notice will not be so overwhelming to the human ear. ( Broadbent, 1958, and Cherry 1953). Reference Michael T. Swanston; Nicholas J. Wade Authors Visual Perception An Introduction 2nd Edition. McLeod, S, A. (2007). Visual Perception Retrieved from www.simplypschology.org

Organizational Culture Assessment Instrument Essay Example for Free

Organizational Culture Assessment Instrument Essay The organization I last worked with is an IT/ITES company, which is one of the fastest growing fortune 500 companies. The organization has a balanced out structure however there is a little dominance towards ‘The Market’. As per my experience I can say that the reason for this is that the organization is relatively young and striving to compete with the best in the industry. This requires leaders to be competitive and to an extent demanding. Also the employees are dedicated towards the company’s vision and hence strive to achieve the goals and targets set for them. Culture – Strong. People are focused on innovating and brainstorming towards ideas that the management can implement and improve their processes. The company is people oriented which in turn creates a high commitment level from the employees. The organization has leaders who are efficient and ensure smooth running of the company. The company is sensitive towards the clients and customers and goes an extra mile to deliver better than the expectations. This is the reason for them to be able to retain customers and get new businesses. Another fact that I am aware of is that the organization has not till date fired any employee unless in extreme ethical sensitive issues. An example of people being valued and everyone considered equal is that when I joined the company as a fresher some of my friends who ad joined along with me sent a mail to the CEO regarding a certain issue and got a reply from him with the action that would be taken. Since mostly the organizational structure is balanced out there is not much discrepancy. I would however like the company reduce its dominance in the Market style and according to me that will happen with time. Yes there is a cultural congruence and that is mainly because the company’s culture was same as my expectation.

Pricing And Distribution Strategies

Pricing And Distribution Strategies According to Christian Louboutin Shoes are a mirror of what you want, what you are or what youre missing (Time, 179, page 68); these words has inspired the launch of a new footwear brand -LKS. The concept of this new product is to bring forth a new generation for womens footwear. LKS is to launch a pair of shoes that will be the missing piece of the puzzle. It will encompass the comfort factor but will also have the creative element for the fashion conscious. The inspiration for this product is that it can be worn from day to night, all day every day. This is because the product will have a detachable heel system which will allow the person to interchange the height, the design of the heel or just wearing the shoes as they are. The diagram below will illustrate the concept: Detachable heel clips into place Studies show that wearing high heels can cause Lower Back Disorders (Work, Volume 41, 2012) and can also affect posture whilst at work (Teller Vision, 2013). This is one of the reasons why LKS is launching the detachable heel to tackle these claims. Further to the detachable heel concept; each heel will have its unique design whether it is a metallic stiletto heel or it is a chunky Perspex one. Every one of the designs will reflect the persons personality or styles which are interchangeable. In addition, the idea of the detachable heel is so that an ordinary pair of flat ballerina pumps for example can transform into a pair of glamorous six inch heels; that not only looks chic and fashionable but is also suited to the consumers personal taste. Part A: The Brand Name LKS Love Killer ShoesThe brand name LKS was originally made up of initials from the group as like most footwear brands: Kurt Geiger, Russell Bromley and Jimmy Choo. The initials of the brand can be interpreted as a paradox to our original concept of comfort Love Killer Shoes. The fact that the brand strap line uses the word Killer is humorous as it is a play on the idea that the product is comfortable but it can also mean that the product can be transformed into something amazing. It displays that the brand is quirky, unique and creative. However, the brands logo will depict simplicity. Please refer to the below design: The logo is simply LKS written in a white font in a black background; which includes the strap line Love Killer Shoes underneath also in a white font on a black background. The reason for the choice in colours is because it is minimal and classic like the luxury brand Chanel or Alexander Wang. It can also be compared to the hair straighteners brand GHD with their strap line of Good hair day, every day. LKS vision is to aid the 21st century woman in balancing ones working life with their leisure time. As the population of women in the UK is greater ((51%), Home Office) than mens, the brand aims to sell to women. These women will be working professionals ((Social Grading of A C1), NRS (n.d), Keynote (2012)). People of Social grading A C1 make up a large proportion of consumers in the UK who purchases shoes (Keynote 2012). Statistics in June 2011 shows that (73.1%) women were more likely to purchase shoes much more than men (51.3%). It has also been decided that the brand intends to sell to women between the ages 20 and 34 as Part A: The brand name (contd) these ages showed one of the highest consumer purchases in 2011. (Keynote, Footwear, 2012). Despite the economic climate the footwear industrys growth in 2012 showed a growth of 3.7% (Mintel, July 2012) and as footwear is now seen as a fashion essential many consumer especially women are always looking to buy shoes. Statistics shows that 27% (Mintel, Footwear Retailing July 2012) of consumers buy shoes because they want to find something comfortable; which is one of the reasons why LKS is to launch this unique footwear where comfort and style are put into one package. Part B: Promotion (Please refer to Mood Board) Part B: Promotion, Mood Board justification LKS sole focus is the design of the heel, rather than the entire shoe. LKS product will be trendy, quirky and innovative; therefore a range of materials, colours and patterns will be used in its production. The product will also be catwalk-esque, and high street oriented thus catering to fashionistas. LKS detachable heels will each have its own distinctive design and colour (refer to mood board). Jewel colours (greens/yellows/blues/reds) will be incorporated to make the heel vibrant, depicting their glamorous and gem like nature. For example a green will signify the colour of an emerald. Metallic colours gold and silver will bring edginess and incorporates the rock image instantaneously to the shoe. Different materials in addition to the colours will create texture to the heel and emphasise the difference of LKS heels compared to other normal heels. The brand will be willing to mix and match a variety of fabrics with different colours and patterns. This will become the basis for all the heel designs. The diversity of the designs means that LKS can create heels to correlate with the seasons trends. When considering the marketing strategy, it is crucial to consider the promotional mix. According to Jobber (2009) there are six main components that make up the promotional mix, these include: Advertising, Direct sales, E-commerce, Personal selling, Sales promotion and Public Relations. It is essential to relate to the target audience of young professionals when choosing the most relevant and wide reaching promotional tools. LKS has chosen to utilise Advertising, E-commerce and Public Relations. A push strategy (Jobber, 2009) will be used to stimulate consumer demand for the product. It has been estimated that 1107 million (TfL statistics, n.d) people utilise the underground every year; this means that there will always be a consistent high footfall especially during peak commuting hours. Therefore, part of LKS advertising will take the form of advertisements on the London Underground. These advertisements will capture commuting young professionals interests. In addition, advertisements will also be placed on buses, both inside and outside. This will ensure that LKS maximises the use of all methods of commuting. Part B: Promotion, Mood Board justification (contd) Magazines and newspapers will also form a basis for LKS advertising. LKS will focus on high end glossy magazines such as Elle which has a combined readership of around 1 million (National Readership Survey, April 2012) for print and website compared to Vogue which has an estimated 1.4 million (National Readership Survey, April 2012) combined readership. Limiting the print in only high end glossy magazines will aid LKS to develop a prestigious image and also to show the young stylish professionals that LKS products are of high quality and are the latest must-haves. To further aid with the advertising of LKS; it is important to ensure that the brand gets acknowledgement from these high end magazines. LKS will send out sample products to fashion bloggers and magazine companies for them to review the products and therefore extend brand recognition. Social media is currently becoming an essential part of the daily life; hence the brand will strongly focus on E-commerce which will be social media websites such as Facebook, twitter and Instagram. Statistics shows that on Instagram alone there are 90 million monthly active users and 1000 comments are posted every second (Instagram Press Centre, n.d); LKS will launch with an Instagram account allowing consumers to access new product launches including exclusive insider photos of all aspects of LKS; offering their feedback to ensure the consumer feels valued and connected to LKS. Further to Instagram; Facebook itself has 1 billion monthly active users since October 2012 (Facebook Newsroom, n.d) and twitter (Tweetstats, n.d) who has nearly 1 million users and will indefinitely support the advertising of the brand through competitions and limited sneak peek photos and information. The use of Public Relations will develop the relationship between both consumers and the media. LKS clever stunt will capture both consumer and media attention; taking influence from Lanvin for HM who used Marble Arch in London as a giant billboard by projecting images onto it (Popscreen, n.d). For example, LKS can place a giant shoe, highlighting the detachable heel in Trafalgar Square. Part C: Pricing and Distribution Strategies There are three pricing methods (Jobber, 2009); Cost, Competition, and Marketing Orientated Pricing. LKS will be focusing on the Marketing Orientated Pricing which means that it takes into account a wide range of factors; that aids in price setting. LKS product is of a unique nature therefore the price of the product will be higher than a conventional pair of high heels. The brand wants to be perceived as a high quality luxury brand on the high street and so a premium pricing strategy will be used. Reports on Keynote (2012) shows that consumers highest spending on footwear in the year ending June 2011 is between  £20  £149. As mentioned, LKS will be targeting young professionals in the social grading A C1 so it was essential to set a price that is both affordable for this target group yet will also provide the basis for LKS to be seen as a high end brand. Although LKS product is different from any other products on the market; the competition aspects are still considered to play a vital role in the pricing strategy. It is important to be able to identify the various types of competition in the market, shown in Figure 1. To define LKS Immediate Competitors, the brand has looked at other parts of the footwear industry; what other brands offered on the high street. Kurt Geiger is at present one of the leading footwear brands in the UK and is a retailer that supplies luxury and fashionable shoes. It has been estimated that at the end of January 2011 the company had a turnover of  £185 million (Keynote, 2012). This is one of the main direct competitors of LKS, as both brands are targeting the stylish, young professionals. As shown on the table for Kurt Geiger the pricing range is from  £55  £410 which is a large variation compared to Russell Bromley and CJG. LKS Recommended Retail Price will be starting at  £100 which is competitive against the lowest price point of the main competitors and does not make LKS to be perceived as a cheap brand but a premium one. There are three aspects of channel strategies LKS must consider: Channel Selection, Distribution Intensity and Channel Integration (Jobber, 2009) Distribution (place) To allow for greater consumption and transparency (Jobber, 2009) the main route of distribution will be through online sales and concessions within the well established department stores. The use of an intermediary is essential to distribute to concession as this will assist to improve efficiency and accessibility for consumers (Blythe, 2009) as the products will be dispersed in smaller batches allowing measurement of stock and an even distribution. However, with online commerce; direct producer to consumer channels are the most effective as young working professionals may not have the time to shop in LKS concessions; online shopping will be the most efficient way. Distribution Contd (Intensity) There are three types of distribution intensity. LKS has reviewed all three types: Figure 2 (Source: Jobber, 2009) LKS has opted with Selective distribution into high end concession stores. This will create brand prestige along with brand loyalty. The use of department stores offers a guaranteed footfall compared to a stand-alone store. Harrods for example has over 1.3 million customers every year from more than 134 countries (Chamber Cocktail, 2011). Using Selfridges, Harrods and Libertys as a platform for the product will allow well established customers the chance to try something refreshing, but from a trustworthy and recognised shop. E-commerce has provided consumers with the ability to shop from home; especially when people work all day and have no time to browse around in shops. Online shopping has grown rapidly throughout the years; an approximate value on average for weekly internet sales is  £466.1 million in August 2012 (Office for National Statistics, 2012) which is a growth of 7.5% compared to the previous year. Alongside online website a mobile application will be launched allowing for increased accessibility for shopping on the go.

The Quest for Nirvana in Siddhartha Essay -- Hesse Siddhartha Essays

The Quest for Nirvana in Siddhartha    In Siddhartha, by Hermann Hesse, Siddhartha and his friend, Govinda, leave their sheltered lives as Brahmins, Hindu priests, to be Samanas, ascetics who deny themselves all pleasure. Some years after, they meet the Buddha, whom Govinda stays with to be a monk while Siddhartha leaves to continue on his own adventures. Toward the end of their lives, they meet again at a river bank and discover if they have truly achieved inner peace. Hesse uses Govinda as a contrast to Siddhartha. As displayed in excursions with the Samanas, with the Buddha, and on other adventures, Siddhartha is a character who is more independent and must learn on his own while Govinda is more dependent and feels he must be taught.    Microsoft Encarta Encyclopedia      According to Microsoft Encarta Encyclopedia, Hesse was born in Germany in 1877. After rebelling from traditional education and being expelled from the seminary in which he was enrolled, he educated himself mostly through books. In his earlier years, he became a bookseller and journalist, which may have inspired his first book, Peter Carmenzind. Being a pacifist, Hesse moved to Switzerland during World War I. He came in contact there with renowned psychologist Carl Jung who inspired some of his better-known works.    Frank McLynn   Edwin F. Casebeer   Joseph Mileck   New Standard Encyclopedia   Ernst Pawel   Felix Anselm      Frank McLynn, a biographer of Carl Jung, states that Hermann Hesse, following a breakdown, began psychoanalysis with one of Jung's pupils. It was through this pupil that Hesse eventually came in contact with Jung in 1916. According to noted Hesse... ...dhartha and learn from what he sees without being taught. Theodore Ziolkowski notes that characters of Hesse have transformed from trying to escape their problems more toward trying to resolve their inner vision. Siddhartha and Govinda are both. The two characters try to escape their suffering by trying to learn how to deal with pain by exposing themselves to immense amounts of it while they are with the Samanas. However, they realize that this approach will not help the problem: human suffering exists as emotional as well as physical pain. They must learn how to separate themselves from this suffering, not hide from it; that is Nirvana. Their paths separate because Siddhartha's adventures are based on those of an independent man who will try to teach himself, whereas Govinda's are based on those of a dependent man who prefers to learn by example.   

Essay --

Presentacià ³n En este Tema 2 se parte de la base de los conocimientos adquiridos en el Tema 1 (â€Å"El concepto de estrategia†), y se orienta la atencià ³n al à ¡rea de la estrategia de la empresa y la estrategia de marca. Descubriremos que la estrategia no es un elemento aislado que surge de forma espontà ¡nea, sino que es una pieza esencial de la operacià ³n de una empresa que nace de unos principios fundamentales bà ¡sicos, que se relaciona de manera interdependiente con otras facetas de la empresa y/o marca, y que es el resultado de mucho trabajo. Desarrollaremos un recorrido desde estos cimientos fundamentales de la empresa que comenzarà ¡ en su filosofà ­a, misià ³n, y visià ³n, y pasarà ¡ por los conceptos de posicionamiento (y los componentes de diferenciacià ³n, ventaja competitiva, y propuesta de valor), esencia de marca, y la idea singular. Tomaremos como referencia algunos ejemplos del mundo de la publicidad que podrà ¡n servir como ejemplos de cà ³mo se puede plasmar una estrategia de compaà ±Ãƒ ­a y/o de marca en una pieza de comunicacià ³n publicitaria. Finalmente, a lo largo del tema se detallarà ¡n algunos modelos de plantillas de posicionamiento que servirà ¡n como base para poder desarrollar la actividad colaborativa que se presentarà ¡ a finales de esta Unidad de Aprendizaje. â€Æ' Pantalla 1 (Estrategia en la empresa) Si bien la Real Academia Espaà ±ola define la palabra â€Å"estrategia† en su tercera acepcià ³n como â€Å"En un proceso regulable, conjunto de las reglas que aseguran una decisià ³n à ³ptima en cada momento†, no està ¡ de mà ¡s buscar en otras fuentes para conocer alguna definicià ³n adicional que pueda resultar à ºtil para entender su importancia en el desarrollo de las actividades empresariales. Asà ­ pues, en la versià ³n online del diccionario inglà ©s Oxford se enc... ...inal (obligatorio) La declaracià ³n de posicionamiento detalla cuà ¡l es el lugar que intentaremos ocupar en la mente de nuestro pà ºblico objetivo, por quà © nos ha de creer, y cuà ¡les son los motivos para que nos crea. â€Æ' Resumen La estrategia no es algo que surge de la nada, sino que es un elemento crucial de las empresas y sus marcas. Se tienen que establecer y conocer los fundamentos de la marca: su filosofà ­a, misià ³n, y visià ³n. Definidos estos tres elementos bà ¡sicos, y conociendo a fondo la propia compaà ±Ãƒ ­a, lo que ofrece, y todos los elementos que componen su entorno, se establece un posicionamiento para sus marcas y productos. Existen procesos pautados y modelos que nos ayudan a llevar a cabo este ejercicio de posicionamiento, que actà ºa en sintonà ­a con la esencia de marca para crear una Idea Singular de lo que representamos para nuestro consumidor objetivo. â€Æ' â€Æ'

Government and Politics - No Peace for the Middle East Essay -- Argume

No Peace for the Middle East Since its inception the State of Israel has been at war with the Arab countries surrounding it. Dating back to biblical times when the Israelites left Egypt after two hundred years of bondage there, they began forty years of wandering the desert in which they encountered many enemy tribes such as their sworn enemies, the Amalekites. Thousands of years later, the Arabs and Israelis are still fighting. The State of Israel began with the War for Israeli Independence in 1948. Israel has kept on fighting ever since. Over the lengthy span of time in which Israel has been at war with the Arabs, the people of Israel and the Palestinians have developed a deeply rooted hatred for one another. Terrorism has been another factor which has contributed to this loathing. On top of all this, is the cultural and religious clash which the two populations experience. However, in the past twenty years, Israel and the Arab countries surrounding it have begun taking the first few strides toward peace. The meeting of Menachim Begin and Anwar el-Sadat created the peace treaty between Israel and Egypt in 1979. This marked the beginning of the never ending struggle for peace. Despite the overwhelming political endeavor for peace, the people of Israel will never fully achieve a peaceful coexistence with their Arab neighbors, due to the dark history between the nations and the years of hatred which have transpired. In recent years, the Middle East has made serious advances toward peace. Menachim Begin and Anwar el- Sadat formulated and signed the historic peace treaty between Israel and Egypt in 1979. It took immense preparation and the active participation of many of both countries?highest ranking officials and leaders to ... ...t with it many positive changes in the Middle East. In spite of what appear to be insurmountable obstacles, one can only hope for continued progress in the direction of peace and the best possible future for the Middle East. Works Cited 1. Weizman, Ezer. The Battle for Peace. New York: Bantam Books, 1981. 2. Gervasi, Frank. Thunder Over the Mediterranean. New York: David McKay Co., Inc.,1975. 3. Lustick, Ian. Arabs in the Jewish State. Austin: University of Texas Press, 1980. 4. â€Å"Middle East.?Microsoft Encarta. 1995 ed. 5. Friedman, Thomas L. From Beirut to Jerusalem. New York: Farrar Straus Giroux, 1989. 6. Chafetz, Ze’ev. Double Vision. New York: William Morrow and Company Inc.,1985. 7. â€Å"Kol Israel News Broadcast.?http://www.artificia.com/ (January 17,1997) 8. â€Å"Daily News from Israel?http://www.iclick.com/news (January 21,1997)

Webvan

The STEEP analysis concluded that the company is in an age of increasing technological advances, which must be maintained and Implemented to sustain operation. Grocery services will always be required even In a down or slow economy and currently there are few political or environmental situations that would affect the company. In the following section, Waveband's Internal strengths and weaknesses will be discussed as well as the company's external opportunities and threats. StrengthWaveband has many strength within their operational practices as well as their marketing practices. One of Waveband's strength is their ability to provide good customer service to their consumers. Waveband does not charge membership fees and waives delivery charges for orders over $50. Their ability to fill orders accurately and deliver them on time is another strength. For both of these areas, Waveband has an upper ninetieth percentile ranking. With their state-of-the-art technology, they are able to upho ld good delivery policies with ample distribution centers, while maintaining a wide selection of products and services.The company's store site contains good content, has usability ease, and provides policies that ensure consumers' privacy and secure credit-card Information processing. Weakness One of the company's weaknesses Is that Waveband Is trying to be all things to people. Francis Gaskin of Gaskin PIP Desktop stated that Waveband â€Å"Bit off a big mouthful†. Waveband is taking a chance trying to provide service as well as convenience and to do this for the same price as grocery stores.To be able to do this Waveband has implemented a complex business system, which currently has only been proven at owe capacities, nowhere business system, which currently has only been proven at low capacities, nowhere close to the order volume levels for which it was designed. Waveband is currently operating at only 40% of their operating capacity and are having difficulties In managin g rapid growth in personnel and operations. Another core weakness Is Waveband's lack of a sufficient customer base, order volume, net sales or Incoming cash flows.Waveband has experienced high capital expenditures associated with building and operating their distribution centers systems and technologies. Even though they are realizing a 70% return customer rate, they need to create an even larger initial customer draw to the store site, this is proving difficult since there is a lack of widespread acceptance of the Internet as a means of purchasing groceries and other consumer products. Also, the company does not cater to those individuals who have procrastinating natures and wait until their shopping is a necessity.Waveband's technology and delivery requirements cannot operate efficiently enough to offer same day delivery. A final reason for their weak customer base is that Waveband does not offer bulk products at discount prices as buying options, which has recently increased In p opularity. Opportunities One of the opportunities that Waveband needs to focus their attention on Is their 70% repeat customers order level. To maintain peak operation, a company must not only work to bring In new customers, but It must malting the customer based that already has.Maintaining its repeat customer base will be a more cost efficient next to last on a survey of the least liked household tasks. If Waveband can obtain these customers for the first order and delivery, they have a strong likelihood that the customers will try another order. Experts predict that American Internet access will triple by 2003 and the online grocery industry is expected to rise to upwards of one billion dollars. The potential consumer base is growing and if Waveband can attract these consumers, they will receive high levels of revenue.Conversion from being an e-grocer to an e-tailed is a substantial opportunity. The profit margins in groceries are low so expanding their product lines and their va riety will help Waveband cover the lower margins, increase their consumer base, and expand their customers' opportunities and loyalties. Threats Lack of continued support from investors will mean that Waveband will not be able to keep the company running long enough to expand its customer base to the size that would be large enough to make a profit.If the brick-and-mortar chains, such as Kroger, developed and promoted a home delivery grocers service, competition would increase and it would be more difficult to attract customers. An existing brick-and- mortar store would already have established practices and brand recognition, which would be difficult to match at this early stage of Wavebands existence. Http://www. Slithered. Net/Electroweak/download-it-4077554#